Watford, England, United Kingdom
I have enjoyed a highly successful career to date, playing a key leadership role in a number of pivotal environments where I have gained respect as a Senior Marketer and a talented Manager. My experience has enabled the highly successful development and delivery of key markets, projects and robust high profile campaigns. I have developed, led and delivered numerous campaigns, projects and events on behalf of market leaders on a global and national basis, demonstrating my vast experience and natural creativity. Career Achievements include: • Achieved excellent results throughout career to date, securing a wealth of experience and recognition as well as obtaining numerous promotions due to ongoing success and delivery of increased company growth • Excelled during the development and management of a pivotal Piccadilly Circus campaign which involved collaborating with global creative and delivering a campaign with significant local and global reach • Led the Middle East market opening: developed a 12 month launch calendar, created market appropriate launch collateral, set & implemented a local pricing strategy & developed the local activation plan announcing the brands arrival
Marketing Director La Prairie & Chantecaille UK
Excels in project management, delivering an EMEA wide brand health project that enabled the alignment of 12 assortments to 8 and provided enhanced shade efficiency with no impact on the customer experience. Provides comprehensive marketing and business wide support to all EMEA markets, this involves advising budget investment, KPI implementation for strategic initiatives leading to robust results analysis and conducting insightful market reports translating to global marketing so to influence future decisions.
Achieved promotion into this senior marketing role following ongoing success in the company, adopting responsibility for the management of 5 EMEA markets, delivery of guidance in relation to marketing budget investments, KPI implementation for strategic initiatives and robust results analysis and the highly effective launch of the social listening platform Sysmos throughout EMEA markets, delivering consistency regarding KPIs and training. A senior level position that involves reporting on topical trends to the global market, managing and training employees, developing and executing new products and campaigns and using expertise in adapting all content in line with the market.
A key EMEA product management role that involved the provision of EMEA guidance and support for new launch forecasts including delivering local marketing leads insights as well as enhancing the decision making process and using negotiation skills to develop and implement local marketing plans.