Kowloon, Hong Kong SAR
Experienced Marketing Manager drove impactful marketing initiatives across telecommunications, NGO, and EdTech industries. Skilled in Strategy Formulation, market analytics, and Project Management. Running and trail running as a personal passion. Spearheaded marketing projects, YouTube and instagram content creation for Crazy Running Club. As a collaborative leader and adaptable professional, I am seeking new opportunities for growth and success of organizations. Let's connect and explore how my unique skill set and diverse industry experience can benefit your organization. I am eager to embark on a new journey and contribute to your organization's success.
- Spearheaded undergraduate recruitment in Mainland China for HKUST’s UG programs, utilizing know-how and data analytics for informed decision-making. - Developed and implemented comprehensive marketing and communication strategies across social media and online platforms for international markets. - Achieved a 40% increase in applications from key regions through targeted outreach and engagement initiatives.
- Led a start-up company specializing in the production of engaging video content using AI, directing the creative process from concept development to video publication. - Developed and implemented content strategies that aligned with audience interests and trend, to grow the YouTube Channel
- Drove digital transformation within the organization by implementing CRM processes and IT systems, like Google Workplace integration, resulting in over 20% manpower savings. - Developed marketing materials and solutions for community engagement, such as a WordPress site and mobile app - Developed and implemented a hybrid/ online event plan for 1,000 people each week during the pandemic.
- Developed marketing materials for the Discovery & Education department - Engaged over 1000 parents and 600 schools with events and the L&T exhibition.