Greensboro--Winston-Salem--High Point Area
Directs marketing communications, brand strategy, advertising, promotions/shopper marketing, online, PR, marketing, sales support, and merchandising initiatives for Ferrellgas, one of the nation’s leading propane companies, and Blue Rhino propane tank exchange, the #1 brand in its category. Specialties: Brand building, leadership, marketing, advertising, public relations, promotions, research, writing, communications, team player.
Author and speaker. Books include The Lost Soldier, published by Stackpole Books (2018); Stoneman's Raid, 1865, published by John F. Blair Publishing (2011); Stuart's Tarheels: James B. Gordon and his North Carolina Cavalry (1996), plus a printing of an expanded edition of Stuart's Tarheels in 2011. Also a tour guide, author of several articles, and a frequent speaker on Civil War history and other historical topics.
Coordinated marketing communications and media relations; managed consumer and business-to-business advertising campaigns; led development of and directed regular updates of corporate internet home page; and developed, produced, and distributed marketing materials, presentations, and brochures.
As an employee of nation’s leading coupon promotion management service for consumer packaged goods companies, acted as project manager in executing company communication programs, and assisted with public relations efforts. Helped reposition company identity while introducing new product line. Wrote and published coupon promotion and consumer research distributed to 250+ packaged goods companies, advertising agencies, and the media. Managed account activities and analysis for clients such as Gerber and Tropicana.