Atlanta, Georgia, United States
Thoughtful marketing, merchandising and design practitioner with a passion for creating relevant and authentic content that allow brands to interact with audiences in meaningful ways. With four years of diverse experience, I bring a blend of energy and creativity to every aspect of a project – from social and digital content to graphic design and event coordination. I am a problem solver at heart and a total team player, known for my commitment to delivering creative solutions and a “no task is too small” attitude.
-- I work directly with key customers and their sales, eCommerce and marketing teams to conceptualize, design and produce merchandising materials including Point-of-Purchase and Palette displays. -- Responsibilities include representing Freud America brands with third-party vendors to produce designs for sales-driving marketing programs. -- I collaborate with internal sales teams to develop marketing plans, design mock-ups of merchandising materials, prepare marketing cost assessments and actively participate in customer presentations. -- I also work closely with customers' media buyers to help drive online presence, create dynamic content, design imagery for online products, and help to create the right online retail footprint.
--Managed strategic workflow across agency departments. --Acted as an integrated projects manager for AT&T, Norwegian Cruise Lines, Georgia Lottery, and Bayer account teams. --Received incoming projects, determined most effective method to complete work, assigned the work, and managed client and account team expectations through timely delivery of projects.
--Developed and presented creative ideas for Norwegian Cruise Line and Georgia Lottery. --Worked closely with client account teams and got involved at the ground level on projects to create visually appealing and engaging content. --Worked directly with clients to develop messaging that conveyed the right sentiment across both digital and print platforms.
--Acted often as the last set of eyes to review ads for a number of different formats and channels, as well as to review various creative projects before final files were sent to clients, vendors, printers, and other partners. --Conversely, acted as the first point of contact for clients when problems arose or corrections were required. --Actively communicated with digital and print producers to address issues as they came up and to offer solutions so as to anticipate future concerns and meet deadlines.
• Worked alongside the creative director, producers, graphic artists, and agency management team on multiple digital advertising campaigns for AT&T. • Actively participated in agency brainstorm sessions to design seasonal brand campaigns aimed at core mobility consumers.
• Assisted the producer and director on set and on location during the filming of documentary-style corporate videos for clients including The Home Depot and City of Refuge, a safe haven for Atlanta’s homeless community.