Hamburg, Hamburg, Germany
I am a driven entrepreneur and seasoned programmatic advertising professional with over a decade of experience bridging strategy, product, and data. My mission is to make digital advertising more accessible, efficient, and data-driven. As the founder of ad:personam, I developed a Self-Serve DSP automating much of the programmatic advertising process. Our goal is to democratize these technologies, enabling SMBs, agencies, and independent advertisers to create, manage, and optimize campaigns across display, video, CTV, and mobile with ease and transparency. Before launching ad:personam, I was part of the pioneering team at MiQ, where I contributed to the company’s growth as a Programmatic Trader, establishing operations in Germany and leading the expansion strategy for China. This experience deepened my expertise in data analytics, AI-driven marketing, and strategic business management. I am passionate about innovation, data-driven decision-making, and leveraging AI to enhance advertising performance. I believe technology and data can redefine how businesses invest in digital marketing, improving ROI and breaking down industry barriers.
ad: personam is an online company specializing in Go-to-Market Strategies and Programmatic Solutions. - Exhibit enthusiasm to work in the business industry by setting up a consultancy business to expand experience and knowledge. - Establish the business by using ad: personam (an online company specializing in Go-to-Market Strategies & Programmatic Solutions). - Consult in integrating programmatic products for small and medium-sized companies and agencies to become more efficient. - Lead the launch/re-launch of the business, brand, and products with digital advertising solutions to effectively promote the business. - Showcase exceptional customer support and service throughout the entire process by providing detailed consultations, conception, implementation, setup management, QA, support, workshops, and training to ensure the satisfaction of customers.
MiQ Digital LTD. builds a system of connected programmatic tech that let's access the right data, unearth the smartest insights, then activate them across all the platforms and channels you need. - Successfully led strategic business development activities, created strategic opportunities, and delivered ad-hoc product development roadmaps to effectively analyze market conditions, product, data requirements, and commercial prospects. - Established strong connections with the local digital advertising companies (Alibaba, Tencent, Baidu, etc.), delivered an MVP for MiQ inbound strategy in China, as well as stress test our offering in India in just eight months to drive operational improvements. - Developed a market entry strategy through detailed market research to efficiently adapt the product to the local technology. - Provided exceptional leadership and accountability skills to support the overall operations of MIQ expansion in India and China.
- Successfully delivered a 100% increase in the running revenue , establishing MiQ Germany as one of the most profitable units for the whole business that resulted in expanding the company to the US, Canada, Australia, and Southeast Asia. - Developed a robust operational team to overcome differences with the language and prioritize the delivery of excellent service. - Improved connections with local publishers and data providers, as well as optimized the product to fit into the German ecosystem. - Established a commercial team staffed with local Salespeople to align the interest of the team and develop a defined identity. - Motivated and supported a great team, as well as develop an influential team culture to foster high performance and work ethic.
- Led and negotiated good working relationships with vital German suppliers and data providers to develop strong partnerships. - Ensured timeliness in tasks assigned by delivering and curating first in the business Regional Inventory Whitelist for the DACH region. - Actively joined Global Management Team at MIQ to expand knowledge and develop skills on company-wide strategic initiatives. - Effectively trained new traders by bringing them to a level of excellence that was recognized across the company and by clients.