Rome, Latium, Italy
Ten years of experience working across UX/UI, interaction and graphic design. I lead the definition of UX throughout the product lifecycle, from initial explorations to final deliverables. Specialties: / UX Design, Interaction Design, Information Architecture, Graphic Design, User-Centered Design, Service Design, User Flows, Wireframing, Sketching, Prototyping, UX Strategy & Process. / User Research, Heuristics, Usability tests / Lean UX, Agile & SCRUM Methodologies
Conducted user research for Venere.com, a company formerly part of the Expedia Group, using methods such as usability testing, interviews, surveys, behavioral data analysis, and direct observation to gather insights into user needs and experiences. The design of intuitive, user-friendly interfaces, through workflows, wireframes, prototypes, and iterative testing, was focused on achieving the objectives of increasing conversion rates and improving user retention.
Research on new management systems and technologies applied to the development of innovative design scenarios for supermarkets.
Product design and engineering, liaising with business partners for production, managing exhibition showrooms, and providing support for photo shoots.