México, Mexico
Execution of acquisition campaigns, tracking and budget managing to ensure goals achieving across main LATAM countries (Mexico, Colombia, Argentina Chile and Peru) Follow up on the main KPIS (ex: CPM, CPA, CTR, CVR, LTV) Data analysis to generate actionable insights and improve campaign efficiency. Build and update reports, pacing files and playbooks. Work with stakeholders to identify trends, optimization opportunities and flag blockers on time. A/B Testing Framework building and managing.
Awareness campaigns execution across Mexico, Colombia, Argentina, Chile and Perú in platforms like Meta, Google, Tiktok, Pinterest and Programmatic. - Budget Control - Work closely with the external agency to monitor correct processes to maintain a zero critical error scope. - Testing Framework creation, execution and results follow up - Efficiency achievement of main KPIs: CPM, Ad Recall, CTR, CPC, VTR, CPV. - Branding Lif Studies launching and interpretation
Acquisition of new users and clients through strategy development, full-funnel campaign planning, execution and reporting in platforms like: Google Ads Meta Tiktok Spotify Linkedin Microsoft ads Programmatic
- Campaign planning and execution focused on users acquisition, app downloads, traffic generation and app conversions. - Collaboration with creative team to constantly improve the creative strategy. - Lead generation campaigns for the secondary LOB called OCCEducación, mainly focused on sales. - Development and optimization of a messenger chatbots created trough Manychat to generate leads and website traffic and conversions. -Campaign execution for OCCPublicidad LOB, working with clients like AMEX, IPSOS, Aspel, Seguros Monterrey and Aeromexico.
Campaign planning and execution in Facebook platforms