Dublin, County Dublin, Ireland
I’m passionate about topics such as Women in Sales, Leadership and all related to DEIBA. I’m a Mentor, Advocate, Ally and Trailblazer. My superpowers: Complexity Busting & Systems Thinking My start-up superpowers: Decisiveness and Problem Solving Two decades of tactical and strategic tech sales industry experience, an accomplished Sales leader with considerable experience in all things sales; including software solutions, marketplace, sponsorship and digital marketing. Known to be an enthusiastic, dynamic individual and people leader with a human first approach, strong work ethic, self-motivated and business focused. Fully committed on making teams, customers, partners and companies successful with a solution-focused attitude. I enjoy meeting new challenges and seeing them through to high quality completion. I have a proven track record to excel in a fast-paced, revenue-focused start-up and corporate environment, delivering on targets and providing top-notch services and reliable solutions to customers and partners. ● Specialized in: all things Sales - People Management: experienced leader with a local and global background, office, hybrid and remote - Proven track record of developing sales professionals, leading and managing hard-working teams - Digital, tech, SAAS, CRM, editorial, marketing & advertising, SEM, native advertising, contextual advertising, marketplace, sponsorship - Data driven: in-depth data interpretation and drawing fast, scalable action items from it - Strategic capability to lead and innovate while thriving in a fast-moving and changing environment - A bias for action, results, and delivery, with a high-quality bar - Ability to deal with complex problems and find/ create solutions that work, understand and evaluate risks, apply personal insight and experience, and develop and execute sound commercial strategies (SMB & MM) ● Fine-tuned ability to communicate effectively with an empathetic, compassionate human approach, full understanding of different types of communication, cross-cultural - proven success stories with internal partners and external clients on a global scale, cross-region/markets and locally ● Meticulous organisation skills ● Highly adaptable with the ability to learn fast ● Native proficiency in German ● Full professional proficiency in English ● Looker, Salesforce, Tableau, Slack, Bing Network tools, Yahoo Gemini tools, Siebel CRM, Survey tools (Gizmo, Survey Monkey, Confirmit), Google AdWords & Analytics, MS Office, G Suite, WordPress, Squarespace, LI Sales Navigator & Insights, Merlin
I spent years working inside corporate structures, watching talented, capable, smart people struggle, not because they lacked ability but because they lacked support. I saw professionals from underrepresented backgrounds hitting walls their peers never had to navigate. I watched people's well-being decline while organisations celebrated their output. And I kept thinking, someone needs to fix this. Eventually I realised that someone was me. I founded Empthrive because I believe the world of work can be more equitable, more human, and more honest about what professionals actually need to succeed. Not just a promotion framework or a learning course but genuine support, real mentorship, and guidance that treats people as human beings. That's what was missing. That's what we're building. Empthrive's vision is to help create a more equitable and fair world for all. We foster diversity, equity, inclusion, belonging, and accessibility (DEIBA) in everything we do, ensuring our support is inclusive of all professionals, regardless of background or circumstances. Through tailored, human-first consultation, we shift the focus from profit to people, addressing human well-being so our customers have the resources they need to thrive. - Founded Empthrive, a platform empowering professionals to succeed in their careers and well-being - Provide genuine support, mentorship, and resources to help professionals navigate challenges and grow with confidence - Develop strategic initiatives to drive business growth and expand impact in the DEIBA space - Build partnerships with experts to foster collaboration and deliver meaningful support to our customers - Design people-first services to help professionals navigate career growth, wellbeing and how to overcome obstacles - Lead a purpose-driven company aligned with Empthrive's mission and values
Seeing the gaps. Building the bridges. I didn’t set out to become a public policy advocate, I stumbled into it. Unpaid, independent, and driven by a simple truth: the systems meant to support Ireland’s start-up landscape aren’t robustly built for how real people live and work. I uncovered gaps that weren’t just inconvenient, they appeared unfair, outdated, or in some cases, potential compliance risks. This quickly turned into something bigger: a mission to challenge structural flaws that quietly hold back founders, directors, and changemakers. Over the past year, I’ve taken on structural blind spots in public policy, not as an insider, but as someone willing to ask the hard questions and stay with the problem, from detection to resolution. Whether it’s a company law that potentially conflicts with data rights or a scheme that appears to impact MDs. I’ve been working across departments, stakeholders, and regulators to push for policy change. 𝐖𝐡𝐚𝐭 𝐈 𝐝𝐨: I spot gaps early, the kind others don’t see. I push for solutions that are grounded, human-centric, legally and structurally sound. I work with complexity, not around it. This is systems thinking with boots on the ground, and it’s where my superpowers shine. 𝐊𝐞𝐲 𝐞𝐟𝐟𝐨𝐫𝐭𝐬: • Highlighting potential compliance risks in the Companies Act 2014 with GDPR. This work began in 09/24 and has moved through key stages & stakeholders, incl. the CRO, DPC, CLRG, and Minister of Trade. It is now with the EU Parliament & EU Commission. • Uncovering flaws in the STEA scheme for LTD directors. Engaged with the DSP teams and the Office of the Minister for Social Protection to share findings on policy issues and misalignment that blocks access to specific groups. • Member of the LEO Women’s Network What I do isn’t advocacy for the sake of it. It’s about clearing the road for communities and making sure the system doesn’t shut them out. Skills: Social Impact, Complexity-to-Clarity Translation, Human-Centric Design
I joined LinkedIn because connecting professionals to opportunity, helping businesses grow, and making the world of work more accessible to all matters. That mission aligned with something I had always cared about and it showed up in everything I did. I built the DACH SMB & MM team, mentored leaders, and championed inclusion while leading the acquisition team across the region. The best sales results come from a human-centric approach and clarity. Clarity of vision, clarity of expectation, and a leader who genuinely believes in the people delivering it. Six consecutive quarters of exceeded targets, President's Club, top 10% globally. Built on culture, trust, transparency, and a genuine belief in the people around me. I transformed the sales team, spearheading digital transformation initiatives and delivering on our mission to digitalise the DACH markets. As a team, we consistently secured 200+ new logos per fiscal and played a crucial role in enabling double-digit market growth, achieving one of the leading MYD rates in LSS Europe. Championing DIB as Stakeholder Relations Leader for Women@LinkedIn and Allyship Leader for Habibi@LinkedIn. Mentored four new managers in 2023 and completed leadership programmes across coaching, mentorship, and people management. My blend of human-centric leadership and data-driven performance delivered consistent, measurable success. Achievements: - FY22: Exceeded targets across DACH. Winner of the Q4 Velocity competition - FY23: Exceeded targets across DACH. President's Club. Recognised as a top EMEA LSS leader - FY24: Matched FY23 revenue QOQ despite recession and inflation challenges in Germany - Top 10% globally and recognised as top forecaster (avg. 95% accuracy), leveraging data analysis, strategic risk mitigation and deal insights (deal-bands, types and C&C opps)
Currently paused. Hobby Artist. Raised in what I call, the concrete jungle of Berlin with a dominant east side presence, influenced and inspired by many artists especially street art and abstract art, locally & globally. Art has always been a constant companion.