Greeneville, Tennessee, United States
I am a freelance LinkedIn Trainer, Marketing & Social Media Consultant and Non Profit Volunteer with experience in marketing, training, and business development. My mission is to assist students and business professionals to achieve their marketing goals to take their careers to the next level. Specializing in LinkedIn training and coaching, helping college students, transitioning military, and business professionals to create their personal and professional brand, network, and job search on the platform. I also provide marketing support and social media management to businesses and non-profit organizations, working with them to develop and implement effective strategies and campaigns. Some of my past and present clients include banks, non-profits, colleges, chambers of commerce, manufacturing, marketing, insurance, real estate, and professional associations. I enjoy working behind the scenes to assist my clients with their marketing and social media needs.
I am a Freelance Marketing Professional, LinkedIn Consultant/Trainer and Job Coach that provides affordable strategic marketing services to businesses, non-profit organizations and individuals. I have over 20 years of experience in marketing, training, and business development. I can work individually or with your team to provide marketing support in a variety of capacities. If you are looking for a new job - I can assist you with your personal/professional brand on LinkedIn, Facebook and on your resume. My objective is to work behind the scenes to assist your organization to successfully achieve your marketing goals and take your company to the next level. I have been a LinkedIn Trainer and Consultant since 2008 and have taught thousands of business professionals, students and companies how to use the platform to their advantage. I am available for training and speaking opportunities. My marketing background is varied and includes the following industries: • Accounting Firms • Banking/Credit Unions • Manufacturing • Government Contracting • Engineering • Construction • Real Estate • Law Firms • Health Care & Medical • Retail • Non Profit Organizations • Education/Universities/Colleges Marketing Services experience includes: • Creating Strategic Marketing Plans • Corporate Branding or Rebranding • Developing Marketing Budgets • Social Media | Implementation | Creating Content | Training | Management • Technical Writing • Creative Writing • Resume/CV/Bio Creation • Trade Shows • Websites |Developing Content | Organizing Content | Updating Content • CRM | Implementation | Project Management | Training • Corporate Training (Leadership, Employee Training) • Writing Business Awards Applications • Photography - including headshots • Collateral Marketing Material | Writing & Designing | Printing • Email Marketing • Print Marketing & Advertising • SEO Marketing • Event Planning & Management
I worked in the Global Marketing Department, Specialty Plastics Division of Eastman Chemical Company, promoting Tritan™ and Amphora™ 3D products. My duties included: project management; creating, scheduling and posting social media content; content & technical writing; LinkedIn strategies for sales teams; LinkedIn training; website content updating; photography and SEO. I regularly used the following platforms and programs: LinkedIn Facebook Falcon Social Drupal CMS Twitter WordPress In many markets, Eastman Tritan™ copolyester has transformed how brand owners, designers, molders and consumers think about clear polymers. Products made with Tritan give you the look and style of glass, with superior durability and shatter resistance. Eastman Amphora™ 3D polymer is a low-odor, styrene-free choice that is uniquely suited for 3D printing applications. With Amphora, items can be created that are more functional, more durable, more efficient, and attractive.
Pugh CPAs is an accounting and business consulting firm that hired me as their first in-house marketing professional, primarily due to my previous successful marketing experience with two other accounting firms and my familiarity with the industry. Rebranded the firm: • Changed the name from Pugh & Company to Pugh CPAs • Developed a marketing budget • Developed a strategic marketing plan • New logo (hired a graphic designer and oversaw) • Designed, wrote and developed original collateral marketing materials • Wrote content & developed a new website (hired a new website vendor) All of the above was concluded in the first six months of employment. Some of my duties include: • Firm event planning and coordinating • Create and design email blasts (Mail Chimp) • Improving employee morale & firm culture • Developing & maintaining social media strategies • LinkedIn training for the staff and community partners • Website development & maintenance (WordPress) • Advertising & promotions • Niche development (Government Contracting, Banking, Auto Dealers, Small Business) • Community events & sponsorships • Business development • Employee training • Public relations Additionally, I worked closely with the firm partners and managers to develop and achieve the firm’s strategic plan and future vision.
PYA is a large health care consulting and accounting firm. My marketing/training position was created for me in the Operations Department of the firm. Additionally, I worked with Human Resources to develop an employee onboarding program. Duties included managing multiple projects at once: • Developed and implemented strategic health care marketing campaigns and promotions • Was part of the healthcare marketing team that included Bluegill Creative • Conducted national research to target prospective hospitals/health care organizations for targeted marketing campaigns • Worked closely with consultants, audit, tax managers and shareholders • SalesForce.com CRM Project Manager and Corporate Trainer • Mentored accountants on networking, marketing & business development strategies • LinkedIn Trainer for the entire firm I was part of the merger and acquisition team when a health care consulting firm in Atlanta was purchased. I developed an employee transition plan to successfully merge the two cultures together. Project Manager for the SalesForce.com I lead the implementation team for the firm, working closely with the IT Department, Operations Director, the Marketing Department and outside vendors (that I interviewed and hired). The end result was a successful and seamless implementation of the CRM platform. I taught myself the system and eventually became the corporate trainer for the entire firm, thus saving the firm thousands of dollars in training fees from outside vendors. SalesForce.com duties included: • Implementation of SalesForce.com • Attending SalesForce.com conferences and training • Importing data • Developing processes and continuous process improvements • Choosing and working with vendors • Troubleshooting and testing of products • Training the employees (4 different offices in 3 states) how to use SalesForce.com • Worked closely with Marketing Manager and IT Department
First in-house marketing director for the firm, hired during a rebranding effort that included a new website, logo, collateral marketing materials, after 20 years of being in business. Responsibilities included: • All firm advertising (web, radio, newspaper, magazine) • Sponsorships • Event planning (internal and external) • Social media strategies • Increasing employee engagement and morale within the firm • Website maintenance • Public relations • Assisted in successfully implementing InterAction CRM • Choosing and ordering promotional items • Developed a strategic marketing plan & budget • Developed successful industry niches (construction, government contracting, manufacturing, non-profit, real estate, low income housing, business valuation and employee benefit plans). • Worked closely with each niche partner and manager to execute their marketing plan and budget throughout the year. • Responded to RFPs and provided assistance to proposal preparation • Developed and executed new marketing ideas and strategies to successfully grow the firm • Business development • Staff marketing and social media training • Developed successful partnerships in the community • Worked towards a goal to get all 85 employees involved in the community I was involved in the following industry and community organizations: • Hampton Roads Volunteer Council • Small Business Association • YWCA - Communications Committee • Hampton Roads Chamber of Commerce - Marketing Committee • Public Relations Society of America (PRSA) • Hampton Roads American Marketing Association (Board Member) • Association of Accounting Marketers (Gala Co-Chair) • Navy League of America • Women in Defense (WID) - Publicity Chairman