Cindy Chen

Strategy & Planning | Sales Operations & Governance | Territory & Quota Planning | Change Management

Singapore

About

Seasoned sales operations leader with a finance background and 10+ years driving sales performance and operational excellence for global technology organizations | Partnering across Sales, Finance, IT and Regional Leadership teams to execute scalable strategies and governance in complex, multi-country environments.

Experience

  • Manager, Business Management & Operations at Temus
    Sep 2025 - Present · 10 mos

    Lead business operations and performance management across public and private sector IT consulting engagements, supporting S$70M in annual revenue. Partner with sales leadership to drive deal governance, performance reporting, and pipeline management. Serve as key point of contact for ISO 9001 certification and standardize quality management controls across 400+ employees.

  • Cisco (Hybrid)
    • Business Operations Manager, APJC (Channel/Partner Sales)
      Apr 2021 - Nov 2024 · 3 yrs 8 mos

      Led strategic planning, forecasting, and sales operations for a $7.7B technology business across 14 APJC countries. Oversaw quota and territory planning, sales incentives, and resource optimization for 200+ sellers. Partnered with senior leadership to drive multi-year planning frameworks, streamline governance, and deliver data-driven insights through executive reporting to enhance sales productivity and business performance.

    • Senior Business Analyst, APJC (Software & Services Sales)
      Dec 2014 - Apr 2021 · 6 yrs 5 mos

      Supported sales leadership in regional planning, forecasting, and performance reporting for a $1.5B services sales business across 14 APJC countries. Delivered insights through QBRs, sales kick-offs, and regional offsites, while driving forecasting accuracy and pipeline tracking to improve execution. Enabled 10 consecutive quarters of revenue growth by providing data-driven reporting and strategic analysis that supported over 100 sellers across the region.

  • Finance Business Partner, Technology Sales at Barclays Bank
    Sep 2010 - May 2014 · 3 yrs 9 mos

    Managed financial planning, budgeting, and resource alignment for global business units across UK, US, India, and APAC regions. Delivered actionable insights for quarterly business reviews, enabling leadership to align financial goals with operational strategies. Strengthened operational efficiency and financial alignment across regions through cross-functional collaboration with global teams

  • Financial Analyst, Group Finance at DBS Bank
    Oct 2008 - Aug 2010 · 1 yr 11 mos

    * Developed board-level reports and governance insights, supporting financial oversight and corporate compliance. Conducted trend analysis and strategic evaluations to guide financial planning and risk management efforts. * Liaised with overseas finance teams and regional business unit controllers (HK, China, Taiwan, Korea, India) to gather actionable business insights on country performance, through trend and variance analysis. * Served as a bridge between Head Office and overseas finance controllers with respect to Group reporting and disclosure of key performance indicators.

  • Senior Audit Associate at KPMG
    Aug 2005 - Oct 2008 · 3 yrs 3 mos

    * Led an audit team of 3 to 6 across diverse industries, ensuring regulatory compliance and governance adherence. * Provided leadership oversight to ensure audit is carried out in a highly disciplined manner, with established financial and audit guidelines. * Executed strategic recommendations for process improvements and risk mitigation strategies. * Audit clients from the following industries: Investment Holdings, Aviation, Engineering, Manufacturing & Trading.