Salt Lake City, Utah, United States
My goal is to help companies use their data to implement positive change. Throughout my professional career, I have demonstrated a strong aptitude for quickly learning technical skills, growing from a manufacturing engineering focus to a highly technical process engineering leadership position and again from a market research intern to a senior data scientist. My professional success relies on my ability to influence diverse groups of people through technical excellence, clear communication, and strong team-building skills.
• Projects include AI synthetic data start-up statistical concept validation, fintech sales optimization tool, and proof-of-concept API development for a key social media platform
• Led a team of data scientists charged with optimizing advertising effectiveness for clients including major social media platforms, travel industry leaders, worldwide CPG businesses and vehicle manufacturers. • Responsible for continued individual contributor work as well as roadmap planning and execution, team staffing and compensation decisions, managing career paths, workloads, and prioritization. • Automated an internal data solution that saved $1M/year in contractor costs, reduced cycle time from 3 days to 30 minutes, improved data quality and enabled a 30% growth in revenue for the Advertising Solutions business unit. Oversaw refactoring from R to Python which automated data selection and further improved processing time, reducing data scientist touch time from 2 hours per study to 0. • Created scalable products from data extraction, cleaning, and munging to advanced analyses including causal inference, RIM weighting, Difference-in-Difference regression, multilinear regression, customer segmentation and A/B statistical testing for use in optimizing client’s multi-million-dollar advertising campaigns. • Won accolades for explaining complex statistical concepts to non-technical internal and external audiences to facilitate upper-level decision making. • Routinely advanced multiple projects simultaneously, while juggling delivery deadlines and complex client deliverables. Consistently delivered projects on time and on-budget by partnering across the organization to ensure that downstream data and project needs were met flawlessly for clients. • Won the Advertising Research Foundation David Ogilvy award for excellence in market research and insights-driven advertising based on innovative measurement of brand lift on social media. • Won the Innovator of the Year among 100 team members of the Dynata Research & Data Science Center of Excellence for creating a multi-functional UI in RShiny.
• Responsible for custom research statistical analysis projects from inception to delivery, including requirements gathering, data cleaning and analysis, and client-facing results presentations. • Spectacular attention to detail resulted in finding and addressing significant coding errors that had persisted over multiple generations of a syndicated product. Resolution of the errors led to improved business processes across the data science team, reducing both current cycle time and possibility of future mistakes. • Excellent communication with internal and external stakeholders. Clearly communicated a technical action plan to rescue an off-course project with a strategic client, which resulted in continued business.
• Queried, analyzed and packaged marketing research data to make advertising recommendations to clients while pursuing graduate degree. • Authored custom code to automate and streamline reporting functions to facilitate team efficiency.