New York, New York, United States
*Cie Nicholson is an experienced Independent Director, Board Member, and Board Advisor with 10+ years experience * World-class marketer and early stage investor who combines a coveted blend of corporate and entrepreneurial experiences and has a proven track record of building brands and businesses * Highly focused, motivated and experienced hands-on leader, with a history of demonstrated achievements in executive roles within major enterprise corporations, including Fortune 500 companies. Actively seeking to join the Board of Directors of a world class organization to provide guidance and direction backed by solid industry experience as a member of executive leadership teams * Offers extensive experience in superior growth through collaborations with leaders and stakeholders at all levels, serving as the foundation for exceptional advisory leadership as a Board member and advisor. Delivers trusted guidance as an advisor to companies that include Yext, Tangelo, Lavit, Plant Data Systems, and Old Nassau Imports. Serves on the Board of Selective Insurance Group * Builds and leads marketing strategies that enable sustained growth, expand revenue, elevate brand awareness, and improve customer acquisition; offers experience in digital marketing, branding, positioning, digital/social media, and business transformation Areas of Expertise * Strategic Advisor to Leadership * Revenue Growth * Content Marketing * Team Leadership * Strategic Partnership Development * Talent and Team Development * Rebranding Initiatives Career Achievements * Selective Insurance Group - Has served as a member of the Board for 10 years as well as a member of the Corporate Governance and Salary/Benefit committees of a company that has seen substantial growth * Softcard - Built key strategic partnerships with industry leaders that included McDonald’s, Subway, Walgreens, AMEX, Chase, Wells Fargo, AT&T, Verizon and T-Mobile * Equinox - Led the Equinox marketing campaign focusing on the intersection between Fashion and Fitness. Successfully launched nine new equinox clubs including the company’s first international locations in London and Toronto. Launched the Blink brand to compete in the Mass market segment * Pepsi-Cola North America - Directed the Marketing Department, with authority over 300 associates and a $600MM budget within a $5B division. Engaged in brand strategy, product and package innovation, insights, sports marketing, media, digital marketing, consumer promotions, multi-cultural, and customer marketing
Selective Insurance is a $3.5 B super-regional property and casualty company (SIGI: NASDAQ). Serves as a member of the Salary/Employee Benefits and the Corporate Governance Committees
Provides guidance and direction to the leadership of Yext, a technology company engaged in online brand management, offering a platform that helps to manage public facts across the most popular channels used by consumers for online research. The company’s focus is on working with corporations to provide accurate, consistent, brand-verified answers to consumer questions regardless of where consumers search for this information
Helping leaders leverage diversity to build inclusive and productive cultures. Author of the upcoming book, "You Should Smile More -- How to Dismantle Gender Bias in the Workplace".
Provides FMCG industry-specific insight and direction to the leadership of Plant, which provides an E2E Platform Solution for the global foodservice and retail grocery fresh produce supply chain
Advises the leadership of this beverage technology corporation and creator of a patented single-serve cold beverage water cooler that allows users to create chilled and filtered beverages. Serves as a resource for guidance on marketing strategies and campaigns to differentiate the product in a challenging and highly competitive market and industry