Austin, Texas Metropolitan Area
I am a go-to-market (GTM) strategist and operator with 14+ years of experience bridging global enterprise giants and ad-tech SaaS start-upsโincluding Samsung, Naver, and Dableโwith Asia-Pacific markets. Progressing from individual contributor to full P&L ownership across 4 markets. Proven track record of building greenfield markets, scaling GTM frameworks across regions, and optimizing established markets for profitability. Experienced in C-level partnership development, cross-functional collaboration, and end-to-end GTM execution across digital, experiential, and partnership channels. ๐๏ธ Core Expertise & Focus Area โข Domain Expertise: Ad-Tech & MarTech SaaS, Consumer Electronics, Retail Media Platforms (RMP), Mobile Applications & Live Streaming Platforms โข GTM & Commercial Scale: Greenfield Market Entry, P&L Management, Strategic Partnerships Development & Management, Performance Marketing, Global Content Policy Compliance, Remote Team Management โข Tech Stack & Analytics: HubSpot, Google Analytics, Power BI, Jira. โ Beyond Business: I am an SCA Certified Barista & Roaster. I apply the same data-driven precision, sensory analysis, and profile optimization to coffee brewing and roasting as I do to commercial business models. ๐บ๐ธ ๐ฐ๐ท Fully authorized to work in the US & Korea. No visa sponsorship required.
Led the early-stage global expansion and New Product Introduction (NPI) for Dableโs B2B Retail Media Platform (RMP) SaaS solution, orchestrating the transition from initial market research to active platform commercialization. โข ๐๐ฐ๐ผ๐๐๐๐๐ฒ๐บ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ & ๐ฃ๐ ๐: Designed and executed the comprehensive GTM strategy to validate product-market fit (PMF) in new regions, establishing a robust commercialization roadmap and driving active pipeline velocity. โข ๐-๐ฆ๐๐ถ๐๐ฒ ๐๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: Initiated and secured strategic alliances with Taiwanโs Top 2 market share leaders across online ticketing and retail verticals, managing complex executive stakeholder relationships. โข ๐ง๐ฒ๐ฐ๐ต๐ป๐ถ๐ฐ๐ฎ๐น ๐๐น๐ถ๐ด๐ป๐บ๐ฒ๐ป๐ & ๐๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ถ๐ผ๐ป: Commanded close cross-functional alignment with HQ product and engineering teams, leading early-stage technical integration assessments and defining API requirements to ensure scalable platform solutions. ๐ฏ ๐๐ฒ๐ ๐ฆ๐ธ๐ถ๐น๐น๐: New Product Introduction (NPI), Product-Market Fit (PMF), API Integration Assessment, Ecosystem Strategy, Cross-Functional Leadership.
Held full accountability for multi-market regional commercial operations, P&L optimization, and scaling growth across Southeast Asia and emerging global sectors, leading an agile 10+ member remote cross-functional organization. โข ๐ฅ๐ฒ๐ด๐ถ๐ผ๐ป๐ฎ๐น ๐๐ ๐ฝ๐ฎ๐ป๐๐ถ๐ผ๐ป & ๐๐ง๐ : Spearheaded multi-country greenfield market entry across high-growth territories, leveraging localized data intelligence to secure primary market leadership and build scalable revenue streams. โข ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ง๐๐ฟ๐ป๐ฎ๐ฟ๐ผ๐๐ป๐ฑ & ๐ข๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐: Formulated financial recovery and turnaround strategies, optimizing cost structures and driving strategic resource reallocation to achieve major profit margin milestones. โข ๐ก๐ฒ๐ ๐ฉ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฎ๐น & ๐ ๐ผ๐ป๐ฒ๐๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐ฃ๐ถ๐ผ๐ป๐ฒ๐ฒ๐ฟ๐ถ๐ป๐ด: Expanded global footprint into European sectors, architecting strategic cross-border partnerships and programmatic demand integrations (SSP/DSP) to diversify revenue channels. โข ๐๐ผ๐๐ฒ๐ฟ๐ป๐ฎ๐ป๐ฐ๐ฒ & ๐ฅ๐ฒ๐ด๐๐น๐ฎ๐๐ผ๐ฟ๐ ๐๐ผ๐บ๐ฝ๐น๐ถ๐ฎ๐ป๐ฐ๐ฒ: Architected a global content compliance framework in alignment with cross-functional leadership, proactively mitigating legal liabilities across diverse international jurisdictions. ๐ฏ ๐๐ฒ๐ ๐ฆ๐ธ๐ถ๐น๐น๐: Multi-Market P&L Management, Organizational Restructuring, Programmatic Monetization, Greenfield Market Entry, Turnaround Strategy, Remote Team Leadership, Cross-Border Expansion, GTM Strategy
Held full accountability for multi-market regional commercial operations, P&L optimization, and scaling growth across Southeast Asia and emerging global sectors, leading an agile 10+ member remote cross-functional organization.
Directed Samsung Mobile Taiwan's omnichannel digital operations and growth marketing initiatives, managing enterprise digital platforms, influencer matrixes, and lifecycle communication strategies for flagship device launches. โข ๐จ๐๐ & ๐ข๐บ๐ป๐ถ๐ฐ๐ต๐ฎ๐ป๐ป๐ฒ๐น ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ฐ๐ผ๐๐๐๐๐ฒ๐บ๐: Architected scalable user-generated content (UGC) campaigns and CRM initiatives to drive community engagement, leveraging organic user advocacy to maximize share of voice (SOV) and customer loyalty. โข ๐๐ฟ๐ผ๐๐-๐๐ผ๐ฟ๐ฑ๐ฒ๐ฟ ๐๐ผ๐ป๐๐ฒ๐ป๐ & ๐๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ฒ๐ฟ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐: Produced the regional Galaxy S7 launch campaign assets by orchestrating top-tier influencer partnerships, gaining corporate recognition as a Southeast Asia best practice with official syndication across Samsung USA, Thailand, and Hong Kong HQ channels. โข ๐ฃ๐ฃ๐ & ๐๐ถ๐ด๐ต-๐๐บ๐ฝ๐ฎ๐ฐ๐ ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐ฃ๐น๐ฎ๐ฐ๐ฒ๐บ๐ฒ๐ป๐: Integrated strategic product placement (PPL) and TV program placement initiatives into flagship product launch roadmaps, driving massive brand equity and incremental consumer demand. ๐ฏ ๐๐ฒ๐ ๐ฆ๐ธ๐ถ๐น๐น๐: User-Generated Content (UGC) Strategy, Omnichannel Digital Operations, CRM & Community Management, Influencer Marketing, Product Placement (PPL), Cross-Border Content Syndication, Organic Growth.
Selected as the first fresh graduate hire into Samsung Mobileโs marketing trainee program, driving flagship product GTM strategies, lifecycle campaign management, and market share optimization for the Taiwan market. โข ๐๐น๐ฎ๐ด๐๐ต๐ถ๐ฝ ๐๐ง๐ & ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ฆ๐ต๐ฎ๐ฟ๐ฒ: Owned the end-to-end marketing strategy and execution for the Galaxy Tab S series GTM launch, capturing the No. 1 market share volume in Taiwan and earning recognition as a Samsung global best practice. โข ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐๐ผ-๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด & ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ฐ๐พ๐๐ถ๐๐ถ๐๐ถ๐ผ๐ป: Conceptualized and executed high-impact youth-focused lifestyle campaigns and global music tour sponsorships with YG Entertainment, expanding audience acquisition to a 26.3M reach and driving a 10x growth in sell-out volume. โข ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐๐ถ๐ฎ๐น ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด & ๐๐ ๐ต๐ถ๐ฏ๐ถ๐๐ถ๐ผ๐ป๐: Led large-scale experience marketing initiatives, sports marketing sponsorships with Mizuno and Merida, and flagship launch exhibitions, managing complete interior execution and promotion schemes to elevate brand equity. ๐ฏ ๐๐ฒ๐ ๐ฆ๐ธ๐ถ๐น๐น๐: Flagship Product GTM Launch, Market Share Optimization, High-Impact Co-Marketing, Lifecycle Campaign Management, Audience Acquisition Strategy, Experiential Marketing, Cross-Functional Leadership, Brand Positioning.