New York City Metropolitan Area
As a proven leader in tour management and live entertainment marketing, I bring a track record of transforming large-scale productions into profitable, high-performing events that enhance the fan experience and drive sustained tour business growth. My background spans creative direction, tour operations, and event marketing, all unified by a strategic focus on delivering measurable results, from concept to encore. My approach emphasizes strong, people-first leadership that aligns teams, strengthens decision-making, and delivers memorable events and experiences that meet ambitious revenue and performance goals. I plan to expand my knowledge and achievements and value the opportunity to discuss how I can contribute to your team.
• Oversaw strategic growth and operational performance of the VIP touring division, managing client accounts, revenue-generating initiatives, and the successful execution of multiple concurrent touring campaigns. • Built and maintained relationships with artists, managers, agents, promoters, venues, and brand partners, serving as a key stakeholder in business development, client retention, and partnership expansion. • Established scalable operational frameworks, reporting systems, and project management processes to improve efficiency, accountability, and service delivery across the division. • Directed cross-functional teams through all phases of tour execution, including ticketing, marketing, merchandise, VIP experiences, venue coordination, and customer relations, ensuring seamless delivery and high client satisfaction.
• Delivered full-service world tour management solutions to maximize revenue across ticket sales, merchandise, and sponsorships for diverse music, comedy, influencer, and podcast markets. • Work with several influencers, artists, and VIPs; among them are clients Tarayummy, Piper Rockelle, and Matt Bernstein; musicians CG5 and Stephen Sharer; comedians Jaime French and Daz Black; and the popular reality show The Home Edit. • Administered and managed six-figure tour budgets (100k+), driving efficiency through vendor negotiation, cost control, and strategic allocation of key resources. • Led creative initiatives, including the creative vision for shows, tour branding, graphic design assets, tour announcement strategy, and merchandise while partnering with artists and talent managers.
• Delivered top-tier VIP experiences by leading meet and greets, capturing professional photos, coordinating deliveries and sponsorships, and creating personable moments. • Led on-site venue management by supervising crowd control strategies, directing lighting and audio technicians, and ensuring aligned stage design for consistent show quality. • Confirmed deliveries, managed load-ins, built high-visibility setups, trained venue sellers on product, and monitored sales. • Delivered cohesive show execution by briefing staff, verifying sponsorship deliverables, aligning tech cues with lighting and audio teams, and completing nightly settlements. • Transported talent and managers between hotels, airports, and venues while planning call times throughout all show days.
• Selected strategic tour dates and venues through market research, strengthening X1’s position within competitive markets. • Managed end-to-end travel logistics, flight and hotel bookings, payment authorization, and ticketing platform oversight. • Expanded client reach by pitching services provided to prospective clients including pitch decks, contracts, and branding.
• Managed and optimized the company’s online events platform to launch, promote, and track events; designed digital flyers and executed targeted outreach campaigns to drive attendance. • Developed and executed strategic marketing initiatives to produce profitable events aligned with brand values, increasing engagement and revenue. • Identified and cultivated high-value leads within the target market to secure external pop-ups and shop activations, expanding brand reach and community presence.
• Drove brand visibility and qualified pipeline growth by executing LinkedIn Ads campaigns and implementing B2B lead generation strategies. • Led the development of a high-converting, visually compelling website in collaboration with external consultants, aligning user experience with key target demographics. • Increased brand awareness, website conversion rates, and annual revenue by developing and executing an integrated communications strategy across digital channels.
• Partner with Store and District leadership to align staffing, performance management, and team development initiatives with overall business objectives. • Led full-cycle recruitment and onboarding efforts, identifying high-potential talent, conducting behavioral interviews, and negotiating offers to build a strong, performance-driven team. • Designed and delivered ongoing training in product knowledge, sales strategy, visual standards, and operational excellence, improving team competency, engagement, and retention.