Amsterdam, North Holland, Netherlands
With over 15 years of experience in the apparel industry, I have a proven track record of driving revenue growth and expanding market share across multiple markets. Developing and executing strategic sales plans, managing cross functional P&L, leveraging a comprehensive knowledge of consumer trends, competitor analysis, and market dynamics. I collaborate, lead and support internal and external stakeholders to deliver innovative and customer-centric solutions, enhance brand visibility and loyalty, and optimize product segmentation and assortment. I also leverage my skills in new business development, negotiation, and analytics to identify and pursue new opportunities, drive revenue and profitability, and ensure alignment strategies through continuously seeking ways to adopt and innovative to improve sales performance while ensuring brand and people development on the way. I am a passionate and results-oriented leader who is motivated by the challenge and the opportunity to make a positive impact on the industry, the consumers, and the society, and I am always eager to learn, grow, and share my expertise with others.
Role focused on developing and executing strategic plans to achieve quantitive and qualitive targets with key digital partners across multiple markets, segmentation types and distribution models. In addition to focusing on the development and growth of the Digital Wholesale in EMEA, I also led a holistic cross functional team focused on Marketplace integration, and a Digital Partner Commerce team targeted on supporting the education and elevation of digital channel expertise within the Wholesale and Distributor brick&mortar partners. The Wholesale portfolio of accounts ranged from Strategic Accounts (Amazon, Zalando, ASOS) to Key Accounts (Very Group, Next Plc, About You) to Specialty Accounts (Pro-direct, Wiggle, Sportsshoes.com) and more. I have the responsibility to oversee the financial performance of the function, ensuring that revenues are maximized and costs are controlled effectively. Closely monitoring and managing the P&L, to improve profitability, implement cost-saving measures, and explore new revenue streams to ensure the company's financial success and long-term sustainability. Focused on cultivating and maintaining relationships with these key partners, negotiating commercial agreements, aligning strategies, and identifying new business opportunities. To support this decision making I use a strong analytical mindset. Ensuring the right level of focus on market data, sales reports, and financial information to make data-driven decisions. Responsibility for leading and managing a team of sales professionals, while collaborating closely with cross-functional teams, such as marketing, finance, and operations, to align sales strategies with overall business objectives. Cultivating a mindset of resilience and adaptability to embrace change, proactively seeking new opportunities, and respond to market shifts.
Business responsibility for specific Ecom partners within Europe (Zalando, Amazon, ASOS). Leading the team to deliver a holistic platform approach focused on driving commercial, merchandising, and marketing strategies cross functionally, aligned to the overarching long term commercial plan and building on profitable top & bottom-line sustainable growth. Prior to being Digital Sales Manager for Europe I also held market specific and international positions at Levi Strauss & Co. - Sales Manager UK Field Accounts (Leading a team responsible for key accounts and independent partners across the UK & Irl. – incl. Selfridges, Fenwick’s, Size?, Premium Indies and Action accounts), UK Key Account Manager Ecom (Focused UK Digital Whsl. – ASOS, Next, Very Group, Net a Porter), UK & Ireland Field Account Manager (Sales lead for North UK and Ireland for independent accounts)
Account Manager Men's, Women's, Kids & Footwear
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