United Kingdom
Strategic communications professional with experience advising international brands, global financial institutions and high-growth technology businesses across multi-market communications campaigns. Specialised in managing corporate reputation, executive positioning and earned media strategy, with a track record for turning complex commercial narratives into influential coverage, stakeholder confidence and measurable brand impact.
Supported the execution of global and local PR strategies across the U.S. and CEE markets, serving as the primary contact for media, influencers, and agencies, and assisting with 360 media strategisation to align with seasonal sales objectives. Led the coordination of global influencer campaigns, including activation calendars, creative briefs, and toolkits and drafted all relevant press materials and external reports. Oversaw daily press office operations, including press material drafting and editing, sample management, showroom coordination, and mentoring of the assistant and placement student.
Directed PR activities and managed client deliverables across multiple accounts, including communications auditing, media monitoring, pitching, and drafting press releases and media alerts Coordinated media training, competitor analysis, thought leadership initiatives, campaign creation, community engagement, event applications, and industry insight reports Maintained strong client and stakeholder relationships through strategic narrative development and leading weekly client calls Compiled tailored communications strategies and utilised tools such as Brandwatch, Propel, Quid, Meltwater, Twitter, Qwoted, and Traackr
o Built strong knowledge across spirits, wines, cocktails, and on-trade trends o Guided customers on drink choices, premium brands, and flavour profiles o Developed understanding of key spirit categories including whiskey, tequila, gin, vodka, and rum o Supported sales through upselling and delivering strong customer experiences o Managed stock, product rotation, and back-bar presentation