Singapore
Chun Y. Gee is the Managing Director of GEE Global, a renowned brand and digital consultancy headquartered in Singapore. With more than two decades in the industry, he has played key roles in strategising for diverse sectors, including consultancies, U.S. publicly-listed companies, healthcare groups and pharma, tech startups, and even U.S. Presidential Campaigns. His experience includes managing substantial marketing budgets in excess of US$5.2 million and consistently delivering strong returns. In the early 2000s, Chun was at the forefront of a pivot to transition the conversation from multiculturalism to diversity and inclusion (D&I) as a core business strategy. His influential voice and strategic insights were recognised by leading organisations, leading to his service on D&I advisory boards for Wyndham Hotels & Resorts, ASAE (American Society of Association Executives), American Academy of Physician Assistants and the U.S. Pan Asian American Chamber of Commerce. Under Chun’s leadership, GEE Global has become a catalyst for transformation for both SMEs and corporate entities. The consultancy pioneers innovative brand and digital alignment strategies across diverse industries and sectors. These include real estate and property, regenerative agrotech, healthcare, air cargo, F&B, nonprofits, and charitable philanthropy. With intimate experience building strategies at all levels, Chun focuses on enhancing business equity and assets through brand.
GEE Global, headquartered in Singapore, is a multidisciplinary management consulting firm providing comprehensive services through the entire lifecycle of a business. From the initial big idea, market trending, and financial budgeting to brand, spatial design and media relations, we bring concepts to life through strategic launches. GEE provides a balanced, long-term strategic approach to aid small- to medium-sized businesses in revenue growth. We augment development programs for nonprofits to help them realize the true potential of cause-branded strategies. We incubate and launch internal projects that aid in providing better service offerings to client partners.
Responsible for BuleFusion Worldwide's overall client services, revenue growth and global operations. BuleFusion Worldwide, a privately-held global strategy + brand consultancy, engages audiences with inspired brands through an authentic, experiential approach. We launch client's businesses by intimately managing the entire lifecycle of a project from the initial idea, market research + analysis, and financial forecasts and budgets; to contracting architects + interior designers, creating the brand + visual strategy; and then full-press media launch, post-launch marketing programs and operational refinements. Forward-thinking client partners work with us to unleash their full brand potential. How we work is innovative. In 2013, BuleFusion became part of GEE Global headquartered in Singapore. For more information, visit www.geeglobal.com.
Conceived, planned and drove North American and global corporate marketing strategies for Executive Compensation, Sales Effectiveness and Strategic Rewards lines of businesses of publicly-traded firm. Led cross-functional, global matrix teams to position the organization as a human capital industry thought leader through management of global research studies; book launch with speaking tour events nationwide for The Myths and Realities of Executive Compensation; and story placements throughout global media aimed at FORTUNE and S&P 500 target markets. Instituted new internal operational processes to maximize marketing efficiencies across LOBs. Programs contributed to double-digit percentage revenue growth and record profit levels for each LOB.
Accountable for $5+ million omnichannel development and marketing annual budget. Grew online donor database from 18,000 to 1.2 million, with revenue increase of 170% within the first year. Conceived and drove licensing & cause-related marketing with NASCAR entities (corporate sponsors, legends Richard Petty and Tony Stewart, among others), and other CSR programs. Identified grants research & development for program services. Initiated direct response and alternative media development programs. Kicked-off charitable black-tie gala generating more than $500,000 for inaugural event. Cultivated affiliate/affinity marketing relationships and select corporate partnership programs for $100+ million annual, revenue-generating nonprofit organization.
Fostered strategies to enhance marketing and promotional programs to connect Asian American-owned businesses with corporate and federal contract opportunities