Daniel Chung

About

Proven leader specializing in brand marketing across integrated paid, earned and owned digital, social, content and influencer marketing across luxury lifestyle, wellness, beauty & fashion brands. Past speaker and panelist at Advertising Week, Social Media Week and New York Fashion Week.

Experience

• People Inc. (Full-time · 2 yrs 1 mo)
  • Associate Director, Social Media
    Feb 2026 - Present · 6 mos

  • Sr Social Media Editor
    Jul 2024 - Feb 2026 · 1 yr 8 mos

• Brand Marketing Strategist at DCBK Consulting
  Apr 2022 - Present · 4 yrs 4 mos

  Working with wellness, health and beauty brands to grow their businesses across brand marketing, digital, content, social media & creators: Ever/Body - Leading luxury cosmetic dermatology provider of personalized aesthetic services - Jump-started content & social Instagram & Tiktok strategy, production & execution - Advised on influencer strategy with focus on TikTok, Reels across demographics to support center awareness, engagement The New Savant - Modern scent studio Acuworx - Individualized acupuncture & Traditional Chinese Medicine studio - Launched email, paid strategy & execution, managed agency to drive total visits YOY - Created social & content strategy, drove increase in site, address & call taps Mocean - Integrative physical therapy and wellness center in NYC

• Head of Digital Media, Social & Content Marketing at Cooper's Hawk Winery and Restaurants
  Dec 2020 - Apr 2022 · 1 yr 5 mos

  Oversee digital acquisition & engagement, brand content, social & influencer marketing for 48 restaurants, country's largest Wine Club subscription business and e-commerce at Ares Capital backed hospitality company. Launching "by Cooper's Hawk" ecosystem with two new brands: Esquire by Cooper's Hawk Chef-in-Residence series (since closed) with Tom Colicchio & Piccolo Buco by Cooper's Hawk.

• Senior Director of Marketing at MAKEUP BY MARIO
  Jul 2020 - Dec 2020 · 6 mos

• Director of Marketing, Content, Influencer & Social Media at Equinox
  Jun 2018 - May 2020 · 2 yrs

  Earned, owned and paid digital, social and influencer marketing for Equinox Clubs, Hotels, Retreats, Precision Run, Talent Network, Equinox+ (on-demand fitness app formerly known as Vaaris), Project by Equinox and Pure Yoga: It's Not Fitness It's Life 2019 campaign launch, featuring Ciara Equinox Hotels business, digital & social media launch Equinox Explore (Retreats) business, digital, social media and influencer launch Precision Run business, digital & social media launch Content creation, production and integration across site, email, app, digital and social channels First-ever and exclusive brand partner for Unfold @InstagramforBusiness feature on how Equinox uses Instagram