Singapore
A strategic, visionary, and inspiring people leader who excel in leading organisation, strategic planning, programme management and forging impactful partnerships. Highly adaptable and a goal-getter with proven track record in establishing new frontiers and delivering unprecedented results. Enjoy and thrive on challenges, stepping out of comfort zones, and pushing boundaries, achieving groundbreaking milestones. Possess diverse experience spanning military planning & operations, public health and social care, and sports development, working effectively with leaders and stakeholders across public and private sectors, locally and internationally. Notably achievements include pioneering and operationalising new capabilities in the military, forefront in rolling out several national health and social care programmes for seniors and establishing new frontiers in Singapore’s football. Recognised as a people-person, an inspirational and nurturing leader who can rally and mobilise people, and a strong believer of grooming and setting people for success. A fitness and sports enthusiast who believe in sports teaching useful life lessons of perseverance and humility, inspiring and nurturing winning mentality, and bonding people. Value life experiences and a strong believer in serving and paying back to the community. Have been proactively volunteering and serving the community in various capacity over the years. Find immense joy and fulfilment making a difference to people through these services.
Strategy - Communications - Research & Innovation - Fundraising
Handpicked by then-President of FAS in 2024 as an ideal candidate to succeed the previous General Secretary, given my track record and familiarity with the fraternity, to lead the association to grow Singapore football across grassroots to youth development and elite football. Managed an annual budget of over $30M to run the association, a professional football league and the national teams. Led in the setup of a new commercial team and raised >$1million of additional funding with over $800k in cash value within 10 months. Football achievements included men’s national team reaching semi-finals of the AFF championship in 2024 and currently at the top-of-the-table for the Asian Cup 2027 Qualifiers as well as our women’s national team qualifying for the 1st time, the AFF women championship in 2024. Organised numerous high-level international sporting tournaments and events such as the men's national team Mitsubishi Electric Cup and Asia Cup Qualifiers matches at the national stadium, the Lion City Cup 2025 that for the first time, featured both U16 boys and girls tournaments involving country like South Korea, and Women All-Stars match against Australian Brisbane Roar, as well as a global workshop tour with Qatar’s Aspire Academy in Singapore. Established strategic partnership with English Premier League to co-organise grassroots programme and with FIFA and Singapore Prison Service to run coach's development programme for inmates as well as spearheaded FAS to a successful Festival of Football events involving Arsenal FC, Newcastle Utd FC and AC Milan.
In the forefront of policy development and implementation of the Active Ageing Centre (AAC) national programme as part of Age Well SG (ASG) to tackle Singapore’s emerging ageing and social isolation issues amongst seniors. Drove the development of the new AAC 2.0 service model with Ministry of Health and implemented the model across the Social Service Agencies (SSAs), including ramping up more than 200 centres nationwide. This included uplifting the SSAs’ ability to deliver the service model and supported them in capability and capacity building as well as tackling issues pertaining to funding, infrastructure and manpower. Instrumental in bringing together and aligning key stakeholders from ministries, statutory boards, grassroots advisers, healthcare organisations and social enterprises to operationalise the service model. Spearheaded the design and implementation of a new national volunteer programme, Silver Guardian, in support of ASG to provide manpower support as well as offer volunteer opportunity for seniors at the AACs. The programme was successfully rolled out in 2024 with over 700 new volunteers within 6 months of implementation.
• As the pioneer CEO of Singapore's first privatised football club, tasked to accelerate the development and growing new capability areas that were never been set up in Singapore • Established structures, systems and processes in sports science, medical, performance and data / video analytics for the professional team • Put in place a structured youth development pathway and launched football scholarships for top football youth talents • Drove non-football areas including branding, marketing and communications, growing fanbase and engaging partners in the community, stakeholders and football fraternity local and overseas • Notable overseas partnerships with top European clubs - 2.5-year partnership Borussia Dortmund and 3-year partnership with Feyenoord Rotterdam • Spearheaded a successful Borussia Dortmund tour to Singapore in Nov 2022 including a sold-out friendly match between Lion City Sailors and Borussia Dortmund first team. • Led from conceptualising to groundbreaking and official opening of the Lion City Sailors Training Centre under two years. The centre is the first-of-its-kind football facility in Singapore featuring state-of-the-art equipment and amenities. • Strong leadership over the 2 years saw accelerated growth including winning the 2021 Singapore Premier League title, 2022 Community Shield, 2022 Women Premier League title and best achievement for a Singapore club in the inaugural participation in the AFC Asia Champions League in 2022 with 2 wins and 1 draw, beating a Korean club.
• Led and oversaw the merger of Silver Generation Office (SGO) into AIC, implemented change management involving almost 500 staff • Led high performing teams and 3,000 volunteers to execute nation-wide Merdeka Generation Package outreach operations • Scaled up the implementation of the Community Network for Seniors to reach out and connect over 850,000 seniors to live well and age gracefully in the community • With military operation background, tasked to set up and lead the Crisis Management Committee in AIC during the Covid-19 pandemic. Drove the secretariat team and implemented organisation-wide Business Continuity Plan to ensure operations, services and support to clients, partners and agencies were not disrupted • Pivoted and implemented innovative outreach operations in SGO during the crisis and ensured vulnerable and socially isolated seniors living in the community were taken care of • Led in the planning and execution of SGO’s 5th anniversary celebration in 2019 involving PM Lee, cabinet ministers together with 3,000 staff, volunteers and partners