Singapore, Singapore
I am a fresh graduate from Nanyang Business School, with hands-on experience in luxury brand management. Having studied luxury and fashion brand management at Istituto Marangoni in Paris, I have developed strong skills in market analysis, project management, and CRM. I am also further enhancing my expertise in international trading - blending my newfound interest with my experience in the fashion industry. I am pursuing a minor in International Trading to prepare for future opportunities. I would like to learn more about career opportunities in luxury brand management and/or international trading! Happy to connect and discuss potential opportunities!
• Supported regional Adobe Campaign rollout and change management, including training for local teams. • Led GWP and retailtainment initiatives, from concept development to multi-market rollout. • Coordinated end-to-end sourcing, vendor management, and logistics for regional gifting and promotional materials. • Consolidated regional reports and loyalty program data to provide insights for commercial planning and client engagement strategies.
• Conducted market research and stakeholder analysis for nonprofit partners, providing actionable recommendations to improve operations and fundraising strategy. • Collaborated in teams to design solutions for social impact projects, managing deliverables and deadlines as part of structured student consulting programs.
• Planned and executed clienteling events for counter reopening and boutique anniversary achieving ROI of 2.9x and 14.7x respectively with 100% clients’ attendance rate for the latter activity. • Executed bi-monthly EDM campaigns for 3-Axis newness push and set up CRM campaigns’ mechanisms to engage existing clients, achieving a 95% and 100% redemption rate for 2 in-store retailtainment for Christmas 2023. • Prepared monthly market competitor and e-business performance reports by conducting market visits and monitoring online activities for presentation to local and regional management.
• Executed floor visual merchandising plan for buyers’ presentation and optimized showroom experience which led to 5% growth in accessories sales account.