Dubai, United Arab Emirates
I turn complex organizations into brands people care about. Over nine years, I've built and led marketing across some of the most demanding environments in the world — semi-government institutions, global agencies, emerging markets, and high-growth startups. My work spans GCC, APAC, and EMEA, and cuts across real estate, luxury, hospitality, fintech, crypto, and international trade. At DMCC — one of Dubai's most influential semi-government entities, I owned the full marketing function across a portfolio that included JLT, Uptown Dubai, and SO/ Uptown Dubai Hotel. That meant managing a AED 5M budget, leading a team of six, delivering Crown Prince-level stakeholder engagements, and driving measurable results: 55% audience growth, 40% YoY social engagement, and 18% qualified lead growth through integrated digital, PR, events, and partnerships. Before that, I spent years at Ogilvy shaping digital and social strategy for brands that don't tolerate mediocrity — HSBC, Huawei, Shangri-La, Cathay Pacific, Xiaomi. I've also worked across Dior, Goyard, Alibaba, UBS, AIA, and BNP Paribas. What ties it all together isn't the sector variety — it's the ability to move between boardroom strategy and campaign execution, between government protocol and startup speed, between brand storytelling and performance outcomes. I'm now looking for my next challenge: a senior marketing leadership role where brand, demand, and culture intersect — and where the stakes are high enough to matter.
Leading partnerships and member engagement across GCC and APAC, supporting The Marketing Society’s regional growth and senior marketing community.
• Advising companies across hospitality, real estate, and aviation sectors on brand positioning, go-to-market strategy, and integrated campaign planning. • Delivering executive-level marketing roadmaps, launch frameworks, and performance optimization strategies to strengthen engagement and commercial outcomes.
At DMCC, one of Dubai’s most prominent semi-government entities, I led marketing across a diverse portfolio spanning real estate, hospitality, F&B, crypto, lab-grown diamonds, tea, and international trade commodities. My work covered integrated digital and social campaigns, China market strategy, website, agency management, and cross-functional collaboration across departments. I directed high-profile events including international trade shows, Chinese festival activations, and government-level engagements such as the Kimberley Process with United Nations officials and government delegations from around the world, embassy stakeholders, and a visit from Dubai’s Crown Prince.
• Expanded visibility for Alipay and WeChat Pay solutions by 38% through targeted social and digital campaigns tailored to regional audience behavior and partner priorities. • Boosted product adoption by 12% by combining paid media, partner-led amplification, and conversion-focused content across key customer touchpoints. • Reduced cost per lead by 18% through testing, optimization, and performance analysis across Meta, Google, and LinkedIn.
• Tracked and reported on digital marketing campaign results, effectively iterating on paid media campaigns (Facebook, Instagram, LinkedIn) that generated a 13% increase in leads • Cultivated relationships with vendors, manufacturers, and internal cross-functional teams globally to approve digital and offline marketing strategy, designs, copy, and layout • Provided oversight to outsourced teams involved with database management, digital campaigns, offline and influencer marketing, advertising operations in both Chinese and English via Facebook, Instagram, LinkedIn, Twitter, YouTube, Douyin. Tiktok, XiaoHongShu, and WeChat
• Coordinated monthly forecasting schedule with 100+ account executives and major vendors across ten major cities in MENA region, South America and China on a variety of projects across Real Estate and Cryptocurrency and Web3 industries. • Liaised with external stakeholders such as auditors, regulators, investors, and provide advice as well as make strategic recommendations to ensure a smooth run of IPO process and full compliance is met. • Developed 15+ branding initiatives related to the launch of eight global product labels and 150+ SKUs.