Liege Metropolitan Area
20 Years FMCG experience in multiple sales roles. Track record in growing business in mature markets. Proven experience and results in team management. I am passionate about the retail world in general with a broad interest in brands and consumer & shopper behaviour. I find my drive in working in a team that has the ambition to drive growth in a positive atmosphere and this combined with a ‘can do’ mentality.
Sales Management for the Belgian Retail Channel. Cross category and cross customer responsibility. Leading a team of talented people to grow our categories and brands. Mar 2023 - present : Customer Portfolio: Colruyt & Hard Discount Mar 2021 - Mar 2023: Customer Portfolio: Carrefour Group, Delhaize, Provera, Intermarché & Cactus
Sales Management: 5 Direct reports (4 KAM and Field Sales Manager) – Indirect Management of Internal Sales Team 9. I report into the General Manager and I am part of the Belux Management Team. Main focus are JBP 2021 and nego supervision with top 3 customers
4 Direct reports (3 KAM and Field Sales Manager) – Indirect Management of Internal Sales Team 7 FTE Key Account Management: New Business and Hard Discount + temporay management of Colruyt Homecare Bolton Group counts over 50 Food, Home and Laundry Care, Adhesives, Personal Care and Well-being and Beauty Care product lines. Brands: Rio Mare, Saupiquet, WC Net, Carolin, Omino Bianco, D’OR,
Varios Roles - Key Account Manager (Carrefour Group, Delhaize & Makro) + Customer & Shopper Manager ( 2 FTE) - Key Account Manager (Carrefour Group & Colruyt Group) + Field Manager (5 FTE) - National Account Manager (Carrefour Group & Colruyt Group) +Sales Management (3FTE) + Field team (Outsourced model)
Within the Belgian Off Trade Channel I was responsible for Carrefour, Mestdagh and Makro. Previously responsible for other Customers such as Huyghebaert, Lambrechts, VAC, Conway, Trendy Foods, ... Delivering sales/brand targets by translating the DIAGEO corporate strategy into customer plans and activities. * Contract Negotations * Promotional planning and executions * Category Management projects * General Customer Management (Logistics, Finance, ...)