Tremelo, Flemish Region, Belgium
Masters degree in Applied Economics from the Catholic University of Leuven (KUL). Executive training courses at the London Business School, INSEAD and at the Vlerick Management School. 1980 assistant at the Catholic University of Leuven (KUL) and lecturer at the Kortrijk campus (KULAK). 1982 Dolmen Computer Applications 1987 Apple Computer 1996 Mobistar 2002 'Master Marketeer' award 2003 'Advertising Personality of the Year' award 2007 Founder "The House of Brands" 2008 CEO UBA (Union of Belgian Advertisers) 2008 Founder & Partner "PitchPoint" MBTI personality type is ENTJ Specialties: agency relations, agency evaluation, agency selection,
The House of Brands is a communication and brand consultancy company. We believe that professional communication and strong and coherent brands create value and profitable business.
We believe that great partnerships lead to great work, and great work drives great business results, for all stakeholders involved in the partnership. We exist to help create sustainable and effective partnerships between brands and agencies. Our in-depth and first-hand experience on both sides of the equation, gives us the perfect vantage point from where we can offer a neutral and transparent point of view that helps create an effective blueprint for all future engagements between these entities. We are: entrepreneurial, client centric, pragmatic, neutral and uniquely insightful. More info on www.pitchpoint.be
The Belgian Association of Advertisers, representing the majority of Belgian media investments. We inspire, connect, enable and represent brands. More info on www.ubabelgium.be
Together with my outstanding team I launched the Mobistar brand. I coordinated all aspects of the internal and external communication (Brand & Corporate communication, Marketing Communication, Brand activation, Public Relations, Advertising, Internal communication, …) and I was member of the Executive Committee.
Guest Professor for the course "Marketing Performance Assessment"