New York, New York, United States
Consumer-focused executive with 10+ years of experience operating at the intersection of global consumer brands, digital commerce, and market expansion across enterprises (Apple, The Estée Lauder Companies, LVMH) and a venture-backed digital fashion marketplace. Track record of leading multi-million-dollar growth, go-to-market, and 0-to-1 initiatives across North America, Latin America, Europe, and APAC. Recognized for aligning commercial, creative, and technical teams to launch and scale businesses across retail, e-commerce, marketplaces, social commerce, and emerging digital platforms. Focused on building brands and businesses that connect consumer insight, commercial strategy, and global execution to drive long-term growth.
Executive Director, International & Strategy (2025 - Present): Serve on the Leadership Team overseeing Origins’ global commercial strategy across North America, EMEA, China/APAC, and Travel Retail, representing $700M+ in retail sales and 3,000+ distribution points. Drive cross-regional P&L alignment, profit optimization, and multi-year innovation planning. Executive Director, International Business Development (2024): Advised the Group International President on global strategy, performance, and operational planning for an $11B portfolio, supporting cross-market growth initiatives and organizational alignment. Director, Online Strategy & New Business Development (2023): Led the TikTok Shop U.S. rollout for Estée Lauder and The Ordinary, establishing a new social commerce channel and piloting revenue-generating business models. Partnered cross-functionally across Product, Brand, Finance, Legal, and external agencies to align commercial terms and scale execution.
SYKY (pronounced “psyche”) is a venture-backed digital fashion marketplace leveraging blockchain to connect physical and digital fashion, enabling designers and consumers to create, trade, and collect digital wearables. As Head of Marketing, drove 0-to-1 platform launch and commercial go-to-market strategy, partnering cross-functionally with Product and Technology to shape early product direction, monetization strategy, and digital experience. Built strategic brand partnerships and community expansion initiatives across the U.S. and Europe. Investment led by Seven Seven Six, Brevan Howard Digital, Leadout Capital, First Light Capital Group, and Polygon Ventures.
Built a 0-to-1 cross-market social commerce strategy across China and the U.S., conducting platform and customer journey analysis to inform global digital commerce expansion.
Directed regional commercial expansion across China, Hong Kong, and Japan, a strategic growth market for the global business, overseeing Digital, Analytics, and Creative functions. Key Focus Areas: • Regional growth strategy and portfolio expansion • Digital and social commerce acceleration (RedNote) • Integrated go-to-market and marketplace strategy • KOL partnerships and platform-native activation • Travel retail and merchandising optimization Transitioned to pursue an MBA at Columbia Business School.
Drove APAC commercial expansion across Southeast Asia and China, establishing regional go-to-market infrastructure and cross-functional capabilities at HQ. • Oversaw APAC P&L, PR, and Customer Success functions while reducing legal exposure through strategic contract negotiations and Chinese trademark and domain registration • Launched 20 products through a new wholesale partnership with Sephora Southeast Asia, expanding into 50+ doors across Singapore, Thailand, Malaysia, Hong Kong, and the Philippines • Directed China’s Tmall market entry and cross-border digital strategy, surpassing launch projections and building foundational channel partnerships