Memphis, Tennessee, United States
Digital Marketing/ SEO and Usability / Content Development and Management/Marketing Automation / Digital Customer Experience for omnichannel campaigns Specialties: Salesforce Sales Cloud, Pardot, and Salesforce Social Cloud- OmniChannel Marketing including Web content, emails, events, surveys, and Social Media campaigns. Search Engine Optimization, CMS (Content Management Systems), UX, Digital Content Writing and Management, Analytics, and Usability Testing.
Website Overhaul and User Experience (UX) Improvement, Marketing Automation Solutions, Search Engine Marketing (SEM), Online Advertising Campaigns, Usability Evaluation and Testing, Search Engine Optimization (SEO) Strategies, and Digital Content Planning and Strategy
•Digital Strategy and execution •Brand and Marketing Integrations •Research, evaluate and implement digital solutions beneficial to business needs. •Professional writing for website and omni-channel campaigns •Metrics reporting and analysis - Google Analytics, Facebook Ad Manager, Google Adwords, etc. •Content Management Tools - Wordpress, Sitebuilder, etc. •Social Media Campaigns - Facebook, Twitter, Snapchat, and Instagram (creating, deployments, and measurement). •Leverage web based applications to achieve digital goals and initiatives •CRM tools and management
•Created and implemented the global digital marketing strategy for 2018 •Reinforced corporate strategic initiatives and shape digital marketing goals to align with the corporate marketing and branding strategies. •Managed development projects serving as Project Manager/Business Analyst •Created roadmaps and customer journeys/segments for campaigns. •Research/Monitored all digital channels, reported on digital marketing decisions and improvements to infrastructure and tools. •Conducted technology and competitive analyses to ensure best practices and technologies. •Led upgrades, and integrations for global digital properties. •Assessed organic search engine optimization practices and rankings, developed SEO best practices; with quarterly assessments. •Researched and recommended SEM and action plans based on campaigns. Plan identifies all keywords, calls to action and verbiage for advertisements on appropriate channels for B2C and B2B audiences. Report campaign metrics to management and business stakeholders. •Analyzed, evaluated, and presented quarterly metrics for all digital channels. •Integrated digital plans and execution within cross-functional teams – Marketing Communications, Product Managers, IT, and Operations. •Created and implemented UX/UI standards for public facing websites. Conduct usability testing when needed. Built presentations on findings and improvements from testing sessions. •Served on core team committees for CMS implementation and maintenance, social media, and digital strategy. •Built and conducted training sessions for global content editors. •Worked with external vendors and agencies on digital projects. •Usability Testing, UAT (User Acceptance Testing), Quality training for enterprise level initiatives. •Managed e-mail marketing campaigns for digital webinars for global audiences. This includes promotion and campaign metrics reporting.
Freelanced web strategy and marketing plans for various businesses around Memphis. Authored web content, worked on SEO, and social media analysis.
Online and mainstream marketing professional, usability expert, SEO, training surgeons, giving presentations, content management, project management, advertising professional, extensive knowledge of anatomy and physiology