Christy Wong-Taylor

About

Specialties: mobile gaming, ad tech, performance advertising (CPI/CPE/CPA/CPM), ad revenue optimization, freemium monetization mechanics, forecasting, KPI setting, P&L mgmt RTB/programmatic

Experience

• Head of Gaming & RMG at Moloco
  Sep 2024 - Present · 1 yr 11 mos

• The Sandbox (2 yrs)
  • VP of Growth
    Apr 2024 - Sep 2024 · 6 mos

  • Head of User Acquisition
    Oct 2022 - Apr 2024 · 1 yr 7 mos

• Jam City (1 yr 4 mos)
  • Director of User Acquisition
    Nov 2021 - Oct 2022 · 1 yr

  • Growth Lead
    Jul 2021 - Nov 2021 · 5 mos

• Fyber (6 yrs)
  • VP & GM, Global Supply
    Jan 2019 - Mar 2020 · 1 yr 3 mos

    - Grew programmatic revenue +22% y/o/y - Spearheaded Developer Fund -> 680% return on deals valued at $8.8M

  • VP Supply, North America
    Oct 2017 - Dec 2018 · 1 yr 3 mos

    - Led sales and account management in NA - Managed team of 15 sales + account managers

  • VP Monetization & Growth
    Jul 2016 - Oct 2017 · 1 yr 4 mos

    - Managed 10+ monetization managers across 3 offices responsible for more than $250m/yr in mediated ad revenue

• Manager, Developer Relations at Tapjoy
  Jul 2011 - Sep 2013 · 2 yrs 3 mos

  - Managed game developers monetizing + advertising on Tapjoy - Prospected and onboarded new devs - Optimized campaign delivery against advertiser KPIs