Christos Sitaras

Director at Deloitte | Digital Engagement & Marketing Technology Lead

Greece

About

Highly experienced Director / Consultant with a demonstrated history of working in the information technology and services industry for 7+ years, as well as the banking industry for more than 15 years. 2x Salesforce Marketing Cloud certified, Data Cloud Consultant certified, Salesforce Ranger, passionate about CX, Campaign Management, Process Automation, Digital Transformation. Deep knowledge in Business Analytics, CRM, Customer Segmentation, Data Mining, Sales & Process Optimization, Strategic Planning. Consulting Team Leader, Head of Campaign Management in Alpha Bank, key member in the Subsidiaries digital transformation program by Credit Agricole are major roles I have managed in the last decade.

Experience

  • Deloitte Digital (Full-time · 3 yrs)
    • Director at Deloitte Digital | Digital Engagement & Marketing Technology Head
      Sep 2025 - Present · 10 mos

      Main responsibilities: - Guide clients in building marketing capabilities aligned with business objectives, ensuring smart servicing and measurable value generation. - Collaborate with cross-functional teams and stakeholders to ensure successful delivery from solution design through testing and go-live. - Act as a strategic advisor in marketing technology, helping clients leverage Salesforce for customer insight, engagement, and growth. - Manage end-to-end delivery of Salesforce Marketing Cloud implementations, including Marketing Cloud Engagement, Data Cloud, Personalization, Social Studio, Loyalty and Advertising Studio - Design and execute omni-channel customer journeys with automation, personalization, and CRM-triggered actions across the customer lifecycle. - Oversee the implementation of lead capture and nurturing processes using Cloud Pages, Automations, and Journey Builder. - Automate Sales processes and synchronize with Marketing Activities

    • Senior Manager | Digital Engagement & Marketing Technology Head
      Jul 2023 - Aug 2025 · 2 yrs 2 mos

  • IBM (4 yrs 11 mos)
    • Salesforce Senior Functional Project Lead | Customer Transformation
      May 2019 - Jul 2023 · 4 yrs 3 mos

      Senior Consultant providing services to Salesforce ecosystem based solutions 2x Salesforce Marketing Cloud certified Salesforce Trailhead Ranger

    • Customer Engagement - Software Sales
      Sep 2018 - Apr 2019 · 8 mos

      Senior sales and consulting on IBM software products relating to Customer Engagement (Marketing and Commerce)

  • Senior Analyst, CRM Division at Alpha Bank
    Jul 2013 - Aug 2018 · 5 yrs 2 mos

    - Customer Relationship Management - Multi-channel Campaign Management (IBM Campaign & IBM Marketing Operations - UNICA) - Email and sms campaigns automation (IBM Watson campaign automation) - Customer experience and campaign optimization - Operational and Analytical reporting

  • EMPORIKI BANK OF GREECE S.A. (8 yrs 7 mos)
    • Senior Analyst, Customer Analysis & CRM System Sector
      Dec 2008 - Jun 2013 · 4 yrs 7 mos

      - Customer Relationship Management - Campaign Management - Customer Segmentation - Data Mining - Statistical Analysis - Direct activities supervisor

    • Unit Head, Marketing Services
      Dec 2004 - Nov 2008 · 4 yrs

      - Campaign & Rallies management (design, targeting, monitoring, reward scheme) - Direct marketing activities - Participant in bank's commercial transformation projects (credit agricole synergies) - Marketing and Commercial action plan creation

  • Data analyst, Individuals & Professionals products Division at EMPORIKI BANK OF GREECE S.A.
    Jun 2002 - Nov 2003 · 1 yr 6 mos

    - Reporting, Budgeting, Analysis & Data mining - Customer segmentation (implementation, maintenance, analysis, customers' portfolios)