Aarau, Aargau, Switzerland
Seasoned digital transformation expert with 20+ years of strategy, marketing and sales experience across many countries, industries (FMCG, FS, B2B, Life Sciences, Start-ups) and technologies (DAM, CMS, PIM, Workflow, CRM, Syndication): - Advised clients (Global 500) for more than 10 years on strategy, standardization, operations, execution and supporting technology - E2E responsibility for multi-million-dollar bids and programs from initial conversations to proposal management, negotiation, contracting, strategy definition, C-Level engagement and delivery (B2B & B2C) - Build up and lead a team of 30+ digital transformation / marketing advisors while ensuring performance, productivity and progress metrics are met - Worked closely with local market and brand organizations across Europe and the US to facilitate digital transformation, change management, program rollout and continuous, practical improvement / automation with Gen AI tools
Established a self-sustainable and profitable (no debt capital, positive P&L) CrossFit business. Responsible for the end-to-end small business cycle: marketing & sales, accounting & finance, HR & team management (8 employees), member experience.
- Lead multiple engagements across industries (B2B, FMCG, Life Science) as subject matter expert for functional topics such as strategy definition, operating models, digital transformation, customer / consumer experience and execution / activation - Drove the Digital Commerce Consulting practice for Accenture Song DACH (50+ people) overseeing B2B & B2C client programs while being responsible for sales, hiring, staffing, team management and high-quality delivery / output - Key Achievement: Spearheaded and grew the marketing consulting team in Switzerland by more than 50% while maintaining productivity and profitability KPIs
- Lead a multi-year, multi-million digital transformation program encompassing strategy, technology and execution including research, north-star definition with C-level, operating model design , standardization, change management, training, implementation and automation for a Fortune Global 100 company - Co-lead one of the biggest B2B digital programs in the history of Accenture DACH overseeing multiple cross-functional streams and an international team of 40+ experts - Trained more than 500 executives within a newly established “Digital Academy” across topics such as digital strategy, analytics, marketing automation, content & website management for an international B2C company - Key Achievement: Designed a global website approach (strategy, consolidation, implementation) for large international organization leading to multi-million savings (from 2000+ websites to less than 1500)
- Designed and established the global content strategy, operating model & digital roadmap for one of the biggest Swiss-based companies. Copied by many organizations, across B2B, life science, retail, beauty & luxury - Originated and sold more than 14 consulting projects as “Experience Architect” per year while operationally leading a digital transformation program at client site - Lead the Accenture Content Practice (20+) across DACH incl. training sessions, knowledge sharing, events, hiring, talent allocation and effectiveness measures - Keynote speaker at the DMEXCO in 2017, elaborating on the intersection of “Design Thinking & Content Strategy" - Key Achievement: Standardized marketing / content strategy and operating model drove double-digit million savings for a global Fortune 100 organization
- Established and employed a fully integrated long-term, multi-channel communication plan and supervised a small international marketing team - Implemented marketing analytics and integrated meta social media platform
- Designed and implemented eCommerce platform for native art items - increasing overarching sales by 35% - Introduced SEO and SEM measures for multiple websites - raising site traffic by 75%