Christoph Walz

CMO @ XYTE mobility | Brand & Employer Brand Specialist

Greater Munich Metropolitan Area

About

What is important to me as a creative strategist? • Deep understanding of the „Why?“ • Collaborative and interdisciplinary way-of-work • Convergent thinking • The conviction that a solid brand is the basis of success

Experience

  • XYTE mobility (3 yrs 10 mos)
    • Chief Marketing Officer
      Nov 2024 - Present · 1 yr 8 mos

      Promote awareness of our urban vehicle and initiate the paradigm shift towards narrow lane urban vehicles. Contributing to the solution of urban challenges such as growing traffic congestion, parking problems and air pollution.

    • Head of Communications
      Sep 2022 - Nov 2024 · 2 yrs 3 mos

      Exploring the entire field of sustainable urban mobility, defining and addressing future target groups B2C and B2B, creating and communicating a strategically positioned brand

  • Senior Digital Customer Experience Consultant at schoene neue kinder GmbH
    Jun 2021 - Mar 2025 · 3 yrs 10 mos

    * Strategic consulting for over 40 companies from various industries in all phases of brand development * Development of differentiating positioning for leading B2B companies * Conception, moderation and facilitation of partly international brand strategy workshops with interdisciplinary teams and stakeholders from all hierarchy levels * Development of central brand narratives and statements for corporate and product communication * Positioning the employer brand and developing the employee value proposition * Development of brand names and naming systems * Brand consulting and development of strategic tools and strategic guidance in the fields of brand architecture and brand naming * Development and implementation of messaging strategies for value-oriented communication for a wide range of target groups

  • Brand Strategy Consultant at KMS TEAM
    Feb 2019 - Apr 2021 · 2 yrs 3 mos

  • Co-Founder at liebertext.de
    May 2017 - Jan 2019 · 1 yr 9 mos

    Finding Your love with a personal advertisement. Successful in newspapers since 1695. Now finally with online convenience. No pictures. No questionnaires. Your personal words only – straight from Your heart. www.liebertext.de

  • Co-Founder and Creative at AtoZed Gestaltung
    Jan 2013 - Jan 2019 · 6 yrs 1 mo

    We are specialized in: • Analytical AND creative design thinking. • Creating visual worlds that match context, costumer and product. • The development of intelligent and attractive design solutions. • Product Development, UX and UI • Images, stories and emotions. • Quickly understanding complex design tasks. • Rhythm, contrast and proportion. We create design and corporate identity for all media.