Zürich Metropolitan Area
Hi, I’m an Executive business leader with 15 years of international management practice in strategy, marketing and business development. My expertise is based on an Executive MBA at Harvard Business School and a Master in Management and Economics. As business executive I lead strategic initiatives and its implementation, Global Marketing Platforms & Brand Management including brand story telling, and the development of business opportunities. Since January 2018 I took over a new challenge as CEO & Managing Director at FS Parker and FS Activation. While FS Parker stands for state-of-the-art Brand Communication and Digital Content, FS Activation complements the services with innovative Brand Activation and Live Communciation. At both companies I am in charge beside my function as CEO for Partnerships and the strategic Business Development. Furthermore, I consult Horvath&Partners Management Consultants on strategic business development. In my position at FIFA as Head of CEO Office, I headed three departments: - Corporate Head Office / Strategy / Brand Management, - Global Marketing Platforms and Events, as well as - Corporate Development / Project Portfolio Management. Thanks for visiting my profile!
up&up is a boutique agency for strategic brand and corporate communication in Zurich with internationally experienced business executives, creatives and designers. We combine business consultancy with strategy, branding, corporate communication and creative solutions to make a difference for our clients. - Strategy, Brand and Communication Consulting, - Digital Content & Storytelling, and - Brand Activation and Live-Com... this is what we stand for! up&up is an established partner of local as well as international clients and brands.
FS Parker is a leading boutique agency for brand communciation and digital content in Zurich. The agency provides a full range of services for Corporate Entities, Visions, Brands and Products with the goal to create attention and emotions for its target audience. - Strategic Brand Management, and - state-of-the-art Digital Content with motion graphic, film and presentations
- As-is/To-be-analysis, consultancy of business strategy and alignment with marketing & sales, operating model and performance, project portfolio management / project management - Consultancy in marketing & brand management, i.e. omnichannel management, content marketing, web & digital solutions, CRM, sales & sponsorship, licensing as well as development of marketing and brand metrics for quality and impact analysis - Go-to-Market strategy