Thimister-Clermont, Walloon Region, Belgium
Skilled in both B2B and B2C marketing in various sectors, ranging from the insulation industry to HR and insurance. Strong experience in leading international marketing communication teams spread around the world and in running strategic marketing communication programs in Europe, CIS, and North/South America. Providing strategic marketing direction, guidance and support to local marketing teams. Involved in Global worldwide strategic marketing communication and pricing decisions. Member of key associations representing the flexible foams insulation industry (CEFEP in Europe and CAPEB in France). Leading the MarCom Group in the CEFEP association. Former member of IAB Community and Digital Managers Club (DMC). My strengths are leadership of direct/indirect marketing teams, creativity, innovation and strategic thinking, combined with analytics, financial insights (P&L/EBITDA tracking), strong IT expertise and mastering of 5 languages. Hard skills: Amazon Seller Central, PIM, CRM (a.o. Salesforce.com), PIM (Contentserv, SAP Hybris), SAP, websites CMS, Adobe Creative Suite (InDesign, PhotoShop, Premiere, …) IT hardware/software/networks.
Communication Manager | Strategic Leadership Across 36 Sites | Reporting to the CEO As a strategic communication partner to the CEO, I ensure seamless information flow and alignment across 36 sites and 850 employees. My role focuses on developing and implementing impactful communication strategies that empower teams, enhance engagement, and support the group's strategic vision. Implementing innovative projects such as a new intranet, the rebranding and definition of a new corporate identity, the optimisation of internal workflows, as well as the setup of innovative microsites and digital tools and contributing actively to the group's broader communication strategy. I also lead the production of the company's internal magazine, manage its editorial strategy, and organise events that foster team engagement and strengthen the leadership of all the 36 site managers.
Managing the central and local marketing communication teams in EMEA Region. Providing EMEA MarCom strategic direction, guidance and support to all local marketing teams with EMEA MarCom plan, brand management, leads generation/nurturing guidance and master version of MarCom collaterals such as press releases, digital marketing and social media storytelling/targeted campaigns, as well as print media, photo and video shootings, exhibition booths concepts, etc. Involved in Global worldwide strategic marketing communication and pricing decisions.
NMC Group corporate online and offline marketing communication Manager. PR and media contact. Digital marketing manager: social media, influencers, websites, cloud and mobile apps, e-marketing campaigns, ...
Online marketing consultancy, e-reputation and e-commerce website development for your small, medium, or bigger business. Business creation: July 2011 Key services: -------------- + Multilingual custom websites development and redesign + E-commerce websites + Search Engine Optimisation (natural rankings) SEO + Search Engine Advertising (paid rankings) SEA + Web design with custom content + Online marketing (including Web advertising and marketing programs) + Online competition and e-reputation monitoring + Custom services (training programs, social media, etc.) Reference projects: -------------------------- Several national and international projects from small and medium enterprises to key players on the international market, ranging from complete e-commerce websites with complete online strategy services including SEO, SEA, competition monitoring, etc. to custom local websites and online brand positioning.