Denver, Colorado, United States
Growth marketing leader with 10 years of experience building brand stories and the digital platforms to shout about them. - Functions as the intersection of art and science with a unique combination of a creative background and an analytical mindset. - Talent for distilling the extremely complex into the manageable and executable. - Ability to manage initiatives across multiple teams and disciplines. - High EQ and passionate teacher who focuses on team growth. - “Roll up your sleeves and get it done” mentality that won’t shy away from research and learning new skills to tackle new problems. Skill Highlights: Brand Strategy | Digital Media | Campaign Management | Content Marketing | Public Relations | Site/Ecommerce Marcom | Email Marketing | Marketing Analytics | Ad-Tech | Marketing Operations Industry Experience: Fashion/Retail | Digital Native Brands | CPG | Software Development | Healthcare | Telecom | Travel | Startup/App
Lead all paid and organic social campaigns.
Led all brand and product development, P&L, marcom, and operations for a direct to consumer menswear brand. Responsible for B2B corporate marketing for The Apparel Group and product marketing for priority clients.
Advisor on brand strategy, design, and digital marketing across multiple industries. - Launched Zipskee, a travel tech startup. Served as Director of Branding and Advertising. Produced pitch material and secured seed funding. Grew app membership to over 5,000 members across 19 countries through organic outreach, public relations, paid search, and curated social content. Collaborated with the product team to develop all user stories, wireframes, UX/UI, and features for website and app. - Designed and built the digital presence and brand strategy for Renew Senior Communities, a senior-living property development firm. - Consulted on priority portfolio brands for Intuitive Private Equity. Served as Interim Director of Marketing. Analyzed business growth potential with the result of brand acquisition. Advised on brand strategy, agency search, audience segmentation, and product positioning. - Launched Moba Mobility, a fitness tool brand. Responsibilities include brand design, product development, digital media, social media, site design, and sales operations. - Created brand/style guidelines and presentation templates for Nikola Power, an energy technology startup
Led team responsible for all global marketing initiatives for a $41MM software development business. - Spearheaded brand relaunch after Exadel merged with Amadeus Consulting. Launched the new website and redeveloped brand messages to modernize the company’s image. - Directed global media and inbound marketing strategies. - Managed the public relations agency and developed a content strategy for blogs, press releases, technical articles, whitepapers, and speaking engagements to grow brand influence in target industries.
Managed all digital initiatives, including digital marketing, digital product development, and website design. - Developed a new data-driven digital marketing strategy for each line of business, resulting in sales outperforming forecasts. - Launched and managed development of MyDigitalMD, a telemedicine mobile app. - Managed the site and app redesign teams to build RMHP’s first cohesive digital platform with improved content and UX/UI to focus on both sales and member retention.