Metro Manila, National Capital Region, Philippines
I specialize in transforming e-commerce brands into global success stories by combining data-driven strategies with customer-obsessed approaches. While most marketers chase trends or obsess over competitors, I’ve built my career by doing the opposite: putting customers at the center of every decision. At Catalyst Case, I used a deep understanding of our customers' needs to lower costs by 42.6% while maintaining revenue, achieving a 10x ROAS. By co-creating with customers, leveraging their feedback, and aligning strategies with their behaviors, I’ve consistently driven scalable growth for global DTC brands. Let’s connect if you share my belief that customer obsession is the ultimate growth strategy for DTC brands.
• Spearheaded the planning and execution of diverse events, including meetups, hackathons, conferences, workshops, and seminars—both online and in-person—for leading crypto brands such as Binance, Sui, Aptos, Polkadot, OKX, Bitget, and Trust Wallet. • Manage and coordinate cross-functional projects, ensuring timely delivery and alignment with organizational goals through effective communication and collaboration. • Forge strategic partnerships with key industry players, including government agencies, tech companies, educational institutions, and blockchain leaders, to expand our network and drive community engagement.
• Direct the end-to-end marketing strategy for PlanX Conference, overseeing brand positioning, audience growth, and multi-channel campaign execution to drive awareness, registrations, and long-term community engagement. • Lead the development and delivery of high-impact content across social, email, partnerships, and on-ground activations, translating complex future-focused themes into compelling narratives that resonate with modern global founders • Drive performance marketing initiatives across paid and organic channels, optimizing audience targeting, creative direction, and budget allocation to maximize conversion rates and cost efficiency for ticket sales and partner exposure. • Collaborate closely with conference leadership, speakers, and sponsors to align messaging, strengthen thought-leadership positioning, and elevate PlanX Conference as the global stage for protecting and scaling borderless wealth
• Directed the planning and delivering engaging, high-quality content across multiple channels, significantly boosting brand awareness and driving social media engagement for the 'Green Collective' sustainability community. • Led the successful rebranding initiative from Green Token to Green Collective, refining brand guidelines and messaging to align with the new identity. Developed Neon Nomad, a newsletter focused on sustainable entrepreneurship, enhancing industry engagement, and positioning the brand as a thought leader. • Optimized Facebook advertising campaigns through hyper-targeting, budget management, and innovative creative design strategies, achieving a remarkable 95.45% reduction in cost per lead.