Christopher Smith

Expert in CRMs that don’t suck! | Author | Podcast Host | Founder | Sales Process & CRM Expert | Microsoft & Salesforce Solution Partner

Denver Metropolitan Area

About

I hated how CRM was traditionally implemented. I hated it so much I started a company to do it different and do it right. I am a serial entrepreneur with a deep passion for building lasting relationships and transforming businesses. I live in Colorado, which I love with a family I adore. I love live music, photography, hiking our beautiful mountains, classic automobiles, flying, and collecting wine. I was blessed from the start with a team that shares my passion for transforming businesses and solving the problems many companies have with CRM. Here's the secret. CRM is not a technology. It is a business strategy. No one understands this more than our team. We are experts at aligning CRM technology to support the strategic goals and priorities of our clients. We do CRM differently and better. Expertise: Management Consulting, CRM Implementation, Microsoft Dynamics 365, Certified SCRUM Master, Agile Methodology, Cloud Computing, ERP, Solution Architecture, Integration Certifications: Business Process Design for Strategic Management - MIT Sloan School of Management Scrum Master Microsoft Certified Product Specialist Microsoft Certified .Net Professional Microsoft Business Solutions Specialist Microsoft Specialist MCPOFF Degrees: MBA & MS-University of Colorado at Denver BA-Rutgers University

Experience

  • Founder and Principal at Empellor CRM
    Apr 2007 - Present · 19 yrs 3 mos

    Empellor CRM is a Microsoft and Salesforce solution partner that provides management and technical consulting services to the information technology, financial, healthcare, and manufacturing industries, specializing in architecting and implementing CRM, business intelligence and marketing platforms. Our consultants are located strategically across the country serving our diverse clientele.

  • Author and Advocate for CRMs that don't suck! at CRM Shouldn't Suck
    Jan 2025 - Present · 1 yr 6 mos

    As the author of CRM Shouldn’t Suck, I share my hard-earned insights as a CRM implementation expert and host of the Sales Lead Dog podcast. Drawing on real-world disaster stories and interviews with over 20 sales leaders, I break down the common pitfalls that derail CRM projects and offer proven strategies to overcome them. This book is a culmination of my experiences working with businesses to navigate the complexities of CRM and turn their systems into powerful engines for growth. Whether you're launching a new CRM or troubleshooting an existing one, I wrote this guide to help leaders avoid costly mistakes and achieve success. My goal is to empower organizations to align their CRM strategies with their business goals, ensuring they see tangible results and long-term value.

  • Pack Leader and Sales Wisdom Seeker at Sales Lead Dog
    Nov 2020 - Present · 5 yrs 8 mos

    As Pack Leader and Sales Wisdom Seeker of the Sales Lead Dog podcast, I dive into conversations with top sales leaders to uncover how they lead their teams, leverage CRM as a business strategy, and achieve lasting success. I’m passionate about transforming businesses and building relationships, which led me to challenge the way CRM is traditionally implemented. On the podcast, I learn from exceptional leaders and share their insights to help you rise higher in your sales career, lead your pack, and unlock the full potential of CRM.

  • Chief Executive Officer at RepPropellor
    Mar 2021 - Present · 5 yrs 4 mos

  • Principal at Christopher Smith Consulting, LLC
    Jan 2002 - Mar 2007 · 5 yrs 3 mos

    Providing management and technology consulting services to companies in manufacturing, financial services and healthcare industries.