Hales Corners, Wisconsin, United States
Results-driven professional focused on creative problem-solving and designing marketing materials that elevate visual storytelling and enhance brand tone. Possesses the ability to prioritize, multi-task, and meet tight deadlines with agility, accuracy, and attention to detail. Skilled in project management and effective communication with management, colleagues, and direct reports.
In-house graphic design and marketing supporting the brands of Lakeside Manufacturing, Multiteria, Geneva, Alluserv, Made To Drain, and PrisonBilt. • Crafted creative designs and marketing materials to enhance brand awareness and demand generation for B2B and B2C. • Asset creation included: collateral, brochures, digital content, sales materials, trade show graphics, video editing, advertising, and brand guidelines. • Execute print production (layout, proofreading, file setup, file transfer, and asset curation). • Product photography, art direction, and photo shoot direction.
Freelance art direction, graphic design, project management, and strategic brand consulting. • Strong understanding of graphic design principles, encompassing typography, imagery, color theory, composition, layout design, hierarchy, alignment, contrast, and consistency, to enhance both visual aesthetics and brand identity across B2B and B2C industries. • Asset creation included: advertising campaigns, digital content, infographics, logos, presentations, print materials, and websites. • Demonstrated adeptness in working independently and in collaborative teamwork resulting in creative media solutions. • Increased project outcomes and design effectiveness by staying up-to-date on design trends, emerging design technologies, and innovative creative tools.
Remote in-house graphic design, and marketing services for the SaaS industry. • Crafted creative designs and marketing materials focused on enhancing the Modern Hire brand and increasing B2B demand generation. • Designed, prototyped, and optimized digital content focused on driving conversions, increasing SEO, and enhancing user experience (UX). • Visual asset creation included: animation design, digital advertising campaigns, digital media, event support, landing pages, motion graphics, photography curation, presentations, social media content, trade show graphics, and web design. • Achieved high-quality design outcomes through effective communication, brainstorming, project management, and collaboration with cross-functional team members including copywriters, strategists, graphic designers, web developers, videographers, and others, ensuring alignment with brand style guidelines and project objectives. • Refined UI/UX of website, and landing pages resulting in a 30% increase in user efficiency.
Art direction and graphic design services for the nutrition, and online learning industries. • Implemented design thinking principles to approach complex problems creatively, emphasizing empathy, ideation, and iterative prototyping to develop innovative solutions. • Asset creation included: digital content, infographics, logos, presentations, print collateral, trade show graphics, and signage. • Managed multiple projects concurrently, directing and coordinating with various teams (sales, design, product development, and customer service) to ensure adherence to brand identity, messaging, project scope, priority alignment, budget, and timelines. • Utilized creative innovation, analytical problem-solving, attention to detail, and excellent written and verbal communication skills to storyboard and present design concepts to internal teams, department heads, and executive leadership.
In-house graphic design, and marketing services for the industrial real estate industry. • Crafted creative designs and marketing materials focused on enhancing the Prologis global brand and increasing global B2B demand generation. • Asset creation included: brochures, case studies, collateral, Corporate Communications support, direct mail marketing, digital content, event support, infographics, internal communications, Investor Relations support, logos, packaging, presentations, research papers, sales sheets, trade show graphics, video editing, and white papers. • Executed print production (layout, proofreading, file setup, file transfer, and asset curation). • Managed third-party vendors (Illustrators, Graphic Designers, Motion Designers, Web Designers, Photographers, and Videographers) ensuring alignment with global brand strategy, creative briefs, and project scope. • Promotion from Senior Graphic Designer to Manager Graphic Design.