San Francisco Bay Area
I build demand engines that turn marketing into measurable pipeline — not activity reports. With over ten years in B2B SaaS, I specialize in demand generation, ABM, and product-led growth programs that drive ARR from both new acquisition and expansion. I've led go-to-market strategy at early-stage and high-growth SaaS companies, building the systems that scale: full-funnel measurement, AI-powered campaign automation, content engines, and cross-functional playbooks. Certified Forrester SiriusDecisions ABM practitioner. HubSpot certified. Fluent in HubSpot, Salesforce, 6sense, Sales Enablement platforms, Marketing Analytics, and AI workflow automation.
Drove 88% MoM growth in enterprise SQLs by building a named-account ABM program using 6sense intent targeting and Drift for real-time account engagement, accelerating pipeline velocity in a net-new segment. Grew inbound pipeline 50% MoM within the first 90 days by standing up SEM, paid social, and email,programs from scratch, optimizing the full marketing mix through continuous A/B testing.
Managed a $1M+ ABM budget to execute enterprise demand generation campaigns targeting financial services, public sector, and media verticals, consistently meeting quarterly MQL and SAO targets across North America. Designed and delivered a full-funnel content and messaging strategy — whitepapers, case studies, email sequences, and webcast programming — mapped to buyer personas and target industries across the full sales cycle.
Designed and executed multi-channel demand generation programs across email, paid social, events, and SEM, building a structured lead nurture funnel to drive awareness, consideration, and purchase intent for enterprise B2B audiences.