Cheltenham, England, United Kingdom
About I’m a systems designer and sustainability strategist with over 30 years’ experience working across-industries, sectors and sizes, with distinctive cultures, paces and operational demands. I’ve contributed to major environmental standards such as the Greenhouse Gas Protocol Product Life Cycle and Scope 3 Technical Guidance. I help organisations tackle complex challenges by connecting human, natural, and technological systems. Through my consultancy, I create tools for impact analysis and modelling that drive eco-innovation, boost performance, and reduce waste. As a speaker, adviser, and author of The Five Essential Steps to Sustainable Viability, and creator of The Sphere Economy, I’m passionate about helping businesses align sustainability with viable long-term success.
Affordable, ultra‑clean, non‑intermittent power–water bundles are the next resilience platform
Christopher founded Sustainable Viability (previously The CMG Consultancy - 2007), Christopher is a cross-industry leader recognised for simplifying complex challenges through a holistic approach that integrates human, natural, and technological systems. With hands-on experience across sectors such as international trade, finance, energy, agriculture, health, water, infrastructure, and IT, he has played key roles in shaping environmental standards, including the Greenhouse Gas Protocol Product Life Cycle and Scope 3 Technical Guidance. A seasoned keynote speaker and adviser, Christopher is trusted by organisations such as the ASEIC working group on SMEs and is a frequent presence at international conferences. His consultancy delivers pragmatic tools and models for performance improvement, problem-solving, eco-innovation, and waste reduction. Christopher’s work is grounded in an understanding of how financial, organisational, environmental, and social factors intersect enabling better decision-making and minimising cross-functional conflict. He is the author of The Five Essential Steps to Sustainable Viability and creator of The Sphere Economy and is dedicated to helping organisations and individuals thrive through sustainable and viable innovation.
Christopher is co-founder of The Paddy Ashdown Forum a think-and-action tank to advance sustainable viability from the application of systems thinking in research, education, and international sustainable development where natural, industrial, energy, economic and social systems interact
We offer consulting and advisory services in “towards zero waste systems”. In this we meet the criteria of The Circular Economy and the The Blue Economy. We are contributors to ZERI, the Zero Emissions Research Initiative. As independent technology advisors, we enable new and existing projects to emit less waste, better adapt to local needs, generate more revenue streams, increase bottom-line economic performance as well as exceed environmental and sustainability targets. Our extensive global network of commercial technology providers enables innovative solutions with better performance backed by credible performance guarantees.
Using over thirty years business and sustainability experience, I take you to the heart of what it is to be sustainable, and show you routes to be sustainably viable. How to capture, create and deliver more value, and serve customers better. My training and coaching sessions have been described as compelling, motivational, inspirational, captivating and engaging as I show how Sustainability can make all functions and units of a business fresh and innovative to remove the barriers to growth: how to leverage for economic profit the conspiring environmental and social stressors that create largely hidden risk and cost to the balance sheet. I show you how to take a business, your business, beyond lean and create new strategies for growth from systems thinking and integrated reporting - for serious competitive advantage. I will show you where to start, where and how to measure and how to make a business sustainably viable.