Chris Hill

Head of CRM & Loyalty at Lidl GB

United Kingdom

About

Insights and research leader experienced in commercial and strategic decision making within a lean organisation. Accomplished at finding critical answers and presenting with absolute clarity. BA from Cornell University focusing on Economics and Education.

Experience

  • Lidl GB (7 yrs 9 mos)
    • Head of CRM & Loyalty
      Feb 2026 - Present · 5 mos

    • Head of Customer Insights & Experience
      Oct 2023 - Jan 2026 · 2 yrs 4 mos

    • Team Manager
      Oct 2020 - Oct 2023 · 3 yrs 1 mo

  • Senior Category Management Analyst at Lidl US
    Jun 2016 - Sep 2018 · 2 yrs 4 mos

    Support the launch strategy development for Lidl US by evaluating initial sales, customer demographics and orientation in store to recommend changes to range and layout. Develop strategies to help increase sales, grow margins, and maintain Lidl’s price leadership. Report on competitor pricing, locations and performance, and commodity prices.

  • Team Manager at Cornell Heavyweight Rowing
    Jan 2013 - Jun 2016 · 3 yrs 6 mos

    Provide support to the coaching staff and over 50 athletes on the Division 1 team for up to 25 hours per week. Responsible for data collection and analysis primarily using Excel, scheduling and assisting practices, aiding trip preparations, and coordinating on campus recruiting visits of up to 10 prospective athletes per week in the fall. Report to the Director of Rowing as well as other coaching staff, administrators and the team's elected captain. Varsity Letter recipient.

  • Intern - International Media at PGA TOUR
    Jun 2015 - Aug 2015 · 3 mos

    Analyzed web traffic, viewing figures, and advertisement performance to find viewership patterns for online golf streaming network. Presented findings to Executive Vice President and Vice Presidents outside of the department. Streamlined client contact system and reformatted in-house industry database.

  • Director-General, Director of Operations at Cornell Model United Nations Conference
    Sep 2012 - Apr 2015 · 2 yrs 8 mos

    Directed all logistical aspects of 700 attendee annual high school Model UN conference producing revenue of over $60,000 with attendees from the USA, Canada and Mexico. Delegated responsibilities to a core team of 10 and oversaw 100 Cornell student staff. Interacted with Cornell administrators including risk management, emergency services and room schedulers. Liaised with contracted transportation provider and area hotels.