Plano, Texas, United States
I operate at the intersection of programming, politics, and audience behavior—consistently identifying new opportunities and building them into scalable, revenue-generating national products. I develop and scale national programming franchises across broadcast and CTV, specializing in political content, live events, and high-impact programming that drives ratings, reach, and revenue. As Vice President of Local Content Development at Nexstar Media Group, I lead national political programming and content strategy across more than 100 television markets. My work includes producing U.S. Senate, House, and gubernatorial debates in the most competitive races in the country—consistently delivering top-rated broadcasts, securing exclusive candidate participation, and executing complex, high-stakes live events. In parallel, I create and launch original programming designed to expand audience reach and platform growth. I created and host a national CTV political polling program in partnership with Emerson College Polling, distributed across multiple markets and platforms, and in the past year launched several original streaming shows, including: • Border Report Live - now one of the most-played programs across Nexstar’s CTV platforms • Political Power Ranker - distributed across ~50 markets with strong audience engagement • AfterHours Live - a live weekly music show reaching nearly 30 markets I also develop and scale national broadcast franchises. I serve as Executive in Charge of Nexstar’s “Remarkable Women” national CW special and led the evolution of the company’s New Year’s Eve program into a nationally distributed broadcast, achieving significant growth in markets, ratings, and profitability. Selected impact: • Delivered the most-watched Senate debate in company history • Secured exclusive, market-defining debates across key national races • Scaled New Year’s Eve into a national franchise reaching 118 markets with a 10:1 revenue-to-expense ratio • Launched multiple original CTV and streaming programs driving measurable audience engagement My leadership style is hands-on and execution-focused. I’ve built and led cross-functional teams across markets, time zones, and platforms—whether producing national political debates under tight timelines or launching new programming from concept to distribution. I’m known for developing talent, aligning teams around clear priorities, and delivering results in high-pressure environments.
Political Programming & Special Project Leadership Political Programming Excellence • Directed debate and political programming for all 116 Nexstar television markets, managing high-profile Senate, House, and gubernatorial debates. 2024 Key Achievements: o Produced the highest-rated Senate debates in Pennsylvania and Michigan. o Organized exclusive debates for Nevada and Missouri Senate races and the Virginia Governor’s race. o Managed pivotal U.S. House debates in California and New York. 2022 Key Achievements: o Delivered Nexstar’s most-viewed Pennsylvania Senate debate in company history. o Introduced a groundbreaking closed-captioning system to meet accessibility needs. o Produced the Georgia Senate debate with the second-highest viewership in Nexstar history. o Secured exclusive debates for Texas and Illinois Governor races, along with the highest-rated Ohio Senate debate. Special Project Development • Developed and produced two successful Nexstar-syndicated New Year’s Eve broadcasts, achieving significant audience engagement and revenue growth: Year 9 - Las Vegas: o Expanded to 63 markets nationwide, achieving double-digit growth in ratings, revenue, and share. • Maintained a 10:1 revenue-to-expense ratio. Year 7 - Dallas: o Syndicated to 24 markets, ranking #1 in its time period. o Secured top-tier entertainment and led sponsorship efforts.
• Manage content, promotion and marketing and operations in 20 Nexstar markets in the western half of the United States • 2020 Network National Murrow Award Winner, Innovation-Border Report Tour. • Organize, plan and moderate all focus group research done in my 20 Nexstar markets. I work closely with the market to define if the research will be focused on talent, content or brand. • Created and developed Dallas and Las Vegas Syndicated New Year’s Eve programs. • Oversaw political programming and debates for the company
Oversee content development and brand execution for Nexstar television stations located west of the Mississippi river.