Sacramento, California, United States
Bouncing between the Bay Area and Sacramento—the City of Trees and capital of California—I’ve spent the last decade breathing iconic brands into existence as a seasoned Creative Director and visual storyteller. What began as a passion for impactful ideas has evolved into a body of work that shapes culture, drives business growth, and earns international recognition. I remain deeply committed to clean, intentional design, masterful copywriting, trend-defining typography, and the belief that truly great design is never finished—it continues to adapt and resonate across generations. Today, I lead brand transformations for both legacy organizations and visionary startups, guiding them from strategy to multi-platform execution with a refined, future-forward creative toolbox that seamlessly blends human insight with emerging technologies. I’m passionate about mentoring the next generation of creatives, fostering bold collaboration, and building work that doesn’t just look beautiful—it moves people, sparks conversations, and stands the test of time. My mission remains the same: create memorable, meaningful experiences that elevate brands and leave a lasting imprint on the world
Taking Trulieve from the biggest MSO to the best
• Lead the brand development and creative process for cannabis facing clients • Present all project work directly to client executives • Ensure designs and content reflect consistently and positively the brand image • Source and Manage junior creative and freelance teams on a per project and client basis • Carried all projects from conception to completion while coming in under budget 90% of the time • Acts as champion for design, driving human-centered solutions while considering the business value and feasibility of outcomes • Successfuly brought home any and all projects that ran over project timelines
• Develop, present and deliver innovative campaigns that attract new consumers through both digital and face to face channels • Partner with Retail/construction team in development of store graphics and signage • Lead the implementation and adherence to brand design processes, guidelines and methodologies • Develop new packaging for in-house brands while problem solving multiple state market regulations • Supervise all work completed by the creative department while managing freelance designers