Los Angeles Metropolitan Area
Reviews translational biomedical grants that encourage entrepreneurship for societal benefit
Subject Matter Expert providing market research in the small exotic animal space
Successfully partnered with sales team to increase MDx sales, and product awareness -served as scientific, product expert in the acquisition of new customers Developed/designed customer-facing marketing collateral (flyers, brochures, presentations, customer spot-light videos, white papers, social media content) with sales, marketing and regulatory teams Managed communication/sales promotion strategies for new and existing MDx products Worked closely with sales, and international PM/R&D teams to bring newly developed products to market Delivered technical sales trainings for EIUS national sales team, and customers’ national sales teams Captured “Voice of Consumer” to identify market needs/trends, and product improvements- reported findings to national and international teams Owned MDx customer concerns/issues, worked with EI national/international teams as needed Proactively kept current of MDx trends, diagnostic guideline changes, and competitive intelligence- reported back to internal, national/international teams Built and maintained strong customer relationships at all levels Effectively worked with FAS/Tech Support teams for seamless automation installations and customer trainings Served as MDx subject matter expert for EIUS teams, and customers Delivered effective, off-site, MDx applications training and support (U.S. and International customers) Provided product demonstrations, and conducted market research at national conferences
Provided pre-/post-sales technical support in autoimmune clinical diagnostics (microscopy, Western blot, ELISA) and MDx Delivered pre-sales customer presentations, and product demonstrations Provided post-sales technical support including equipment installation/training, data analysis/troubleshooting Delivered product demonstrations at national scientific conferences to increase product visibility and foster product adoption Provided national sales team training seminars Identified emerging applications, trends, and VOC- communicated intelligence to international teams
Served as the primary scientific liaison between Beckman and its customers by providing both pre- and post-sales technical and applications support for the NorCal/Pac Northwest territory Developed strong customer relationships at all levels in pharma, academic and government markets Provided competitive intelligence data to internal teams Conducted international VOC analysis, resulted in Beckman developing marketing collateral Provided relevant VOC information to internal new product development teams