Valparaiso, Indiana, United States
Senior operations and platform strategy leader with 16+ years of experience driving digital transformation, process optimization, and system integration across a multi-market media organization. I specialize in building scalable lead-to-cash workflows, designing platform architecture, and implementing automation to reduce manual effort, improve accuracy, and increase speed to execution. I’ve led the design and implementation of enterprise platforms like Adpoint and Mediaspectrum (SWFT), developed custom CRM/OMS integrations using tools like HubSpot, Advisr, and Zapier, and introduced process automation using Power Automate and ClickUp. These initiatives have supported 400+ internal users and generated multimillion-dollar efficiency and revenue gains. My background spans both operations and sales, allowing me to understand the full customer journey and deliver solutions that align business needs with technical execution. I’m passionate about building future-ready systems, eliminating friction points, and empowering teams with the right tools to drive results.
At Indigo Trigger, I lead solution architecture and systems delivery for clients seeking to scale and streamline their lead-to-cash operations. My primary focus is on HubSpot implementation, integration, and automation, helping organizations bridge the gap between marketing, sales, fulfillment, and billing platforms. My role includes: •Designing and executing end-to-end HubSpot integrations, including third-party platforms like NetSuite, Advisr, ClickUp, TapClicks, Naviga and other OMS/billing systems. •Architecting scalable solutions that support workflow automation, client onboarding, revenue recognition, and campaign fulfillment across complex adtech ecosystems. •Collaborating with cross-functional teams and client stakeholders to map current-state processes, identify gaps, and deliver actionable “To-Be” workflows and system enhancements. •Supporting strategic initiatives around CRM data modeling, product catalog structure, system governance, and reporting alignment (including flash reporting, revenue forecasting, and custom object schema design). •Advising on platform configuration, best practices, and long-term tech stack alignment, with a strong emphasis on scalability and maintainability. Core Platforms & Tools: HubSpot · NetSuite · ClickUp · Celigo · Make · Zapier · Advisr · Domo · Adpoint · Naviga Ad · Custom APIs · TapClicks ·
As Senior Director of Agency Operations & Platform Support, I lead the design, optimization, and oversight of digital operations and marketing platforms that power Amplified Digital Agency’s multi-market advertising business. I am responsible for end-to-end process and platform support — from lead intake to campaign execution, invoicing, and QA — ensuring seamless delivery through scalable, automated workflows. I work hands-on across our order management system and integrated platforms like Adpoint, Advisr, HubSpot, and ClickUp to continuously improve operational efficiency and campaign fulfillment outcomes. Key contributions: • Built and implemented cross-platform automation workflows using Zapier, Power Autom ate, and HubSpot to reduce manual effort and increase campaign delivery speed • Partnered with cross-functional teams including Sales, Finance, Fulfillment, Creative, Planning, Retention, and IT to align business needs with technical solutions • Played a key role in the design and deployment of our enterprise OMS (Adpoint), replacing multiple legacy systems and supporting 400+ internal users • Identified and resolved platform inefficiencies by documenting, testing, and optimizing core workflows My focus is on operational excellence, platform innovation, and equipping teams with the tools and processes they need to drive performance in a fast-paced, results-driven environment.
As Director of Operations for Amplified Digital Agency, I led day-to-day digital advertising operations and platform support for campaigns across 70+ markets. I was responsible for streamlining internal workflows, managing our legacy order management system, and optimizing cross-team processes that supported fulfillment, billing, sales enablement, and campaign quality. I worked closely with teams including Sales, Sales Support, Fulfillment, QA, Billing, Creative, Research, Retention, and IT to identify process gaps and implement scalable solutions that improved execution, accountability, and efficiency. Key contributions: • Managed full lifecycle of digital campaign operations from proposal to invoicing, ensuring consistent performance and accurate fulfillment • Led platform support and workflow documentation for our legacy OMS (Mediaspectrum/SWFT), supporting high campaign volumes and team-wide adoption • Collaborated on the design and operational transition plan leading into the Adpoint OMS implementation • Introduced new QA checkpoints and intake protocols that improved campaign accuracy and reduced rework This role laid the foundation for future platform modernization efforts and was instrumental in creating the operational blueprint used in our next-generation OMS systems.
As Digital Operations Director for a high-traffic daily news site (15M+ monthly pageviews), I led all digital advertising operations, workflow strategy, campaign delivery, and product support. I managed a team of four across digital marketing, creative, web administration, and product operations, and served on the Executive Committee for The Times. Key responsibilities and achievements: • Led day-to-day digital campaign workflow from trafficking and optimization through billing and performance reporting • Managed fulfillment, QA, and internal training for a diverse suite of digital products, ensuring consistent performance across teams • Coordinated AE onboarding and vendor management for emerging technologies and product launches • Oversaw digital product operations, including site maintenance, ad ordering systems, and reporting accuracy • Provided campaign troubleshooting and prioritization support while advising senior leadership on platform upgrades and strategic opportunities This role combined team leadership, digital operations strategy, and cross-departmental alignment to maintain fulfillment accuracy, campaign velocity, and business growth during a period of platform expansion and evolving client expectations.