Greater Philadelphia
Game changing marketer with 12+ years of expertise developing and executing integrated strategies. Proven success in leveraging data, cultural insights, and robust network to create impactful partnerships that achieve clients’ objectives. Proficient in cross-functional collaboration with global integrated marketing teams and agency partners, equipped to drive innovative and effective initiatives exceeding client’s success metrics.
Successfully built a marketing & data strategy consulting firm focused on crafting innovative strategies that drive impactful business results. Through my leadership, I've established a dynamic consulting environment that leverages data-driven insights and strategic marketing approaches. ● BrainCo Philadelphia GTM Strategy: Achieved $80,000 in sales for DTC brand, BrainCo, on Meta Live (Facebook Live) event engaging 4,000 live viewers on the Franklin Institute’s show "Engineering for Good" ● Bronx Museum Sponsorship: Produced sponsorship for Bronx Museum Visionaries Gala hosted by Desus & Mero resulting in event sponsorship and beverage donation ● Lavazza Coffee: Creative director for celebrity fashion stylist Jason Rembert’s ● Bellwether District: Developed workforce data, digital communications and community engagement strategies ● Philadelphia Minority Enterprise Week: Negotiated contract for renowned economist Dr. Andre Perry to speak at Philadelphia’s Minority Enterprise Development Week ● Harperdashery Ebay Store: Achieved $10,000 in sales within 12 months and 153,000 organic impressions in one month by managing and optimizing the eBay storefront. -Developed and implemented a data-driven retail strategy to identify trends, source high- turnover products and reduce days of inventory, while leveraging a virtual assistant to streamline operations and manage product listings.
Recruited to lead a team of 8 creating full funnel influencer marketing strategies from idea generation to launch for 12 brand clients in cpg, technology, higher education, automotive, financial, insurance, and travel & leisure categories. Improved department processes and jumpstarted organic growth. Elevated department creative assets, prospective client approach, and pitch strategy. Key Clients: Krusteaz, NPR, Total Wine & More, Thomas Jefferson University, Winn-Dixie, Lutron, Arris, Pennie, Sheetz, Discover Lancaster, PFCU, & Ford Local Dealers ● Oversaw the development KPIs & OKRs ● Pennie Insurance Open Enrollment: Achieved 17% increase in enrollment by crafting influencer campaign featuring 10 influencers ● Partnered with Director of data science to create way for client to see marketing impact on sales ● Guided transition to new technology platform to manage marketing campaigns, influencer deliverables, contracts, and client communication, saving the department 14% on tools ● Orchestrated cross-functional collaboration between sales, analytics, and business stakeholders to develop and implement influencer-driven campaigns, resulting in a 30% increase in social media impressions and a 20% boost in audience engagement across accounts
Recruited to 15 member team to rebuild Samsung's influencer and experiential marketing programs. Supported 30 product launches by collaborating with integrated marketing teams to embed Samsung products into cultural moments. Partnered with clients to execute high-profile marketing campaigns and initiatives, significantly enhancing Samsung's brand visibility and consumer engagement. 30 Products Launched including: Galaxy Fold, Samsung Care, Galaxy S5 - S10, Note5 - Note10, Gear VR 1 & 2, Gear Watch, Galaxy Buds, Galaxy Tab S3 and more Awards: 2018 Ex Award for Best Multi Market Event
Experience on-camera with many professional roles in Film, Commercials and voice-over. My list of clients include Woolrich, Fast Company Magazine, Nordstrom, the NFL, Xfinity/Comcast, Rita's Water Ice, Planet Fitness, Bud Light, K-Mart, Amazon, Bacardi, Blackberry, and the State of New York.
Hired to effectively communicate product knowledge at branded experiences and engage consumers. Executed diverse marketing activations, significantly increasing brand visibility and consumer engagement for several high-profile clients. ● Achieved client goal of engaging 30 target VIP celebrities at Samsung’s NYFW Blue Room ● Participated in executing marketing activations that enhanced brand visibility and attracted attention from target audiences ● Increased consumer engagement that fostered direct consumer interaction, leading to increased engagement and brand affinity ● Collected and analyzed consumer feedback during events to provide valuable insights for refining marketing strategies