Christopher Chin

Senior Manager - Sales & Marketing at BSH Home Appliances Sdn Bhd

Selangor, Malaysia

About

Objective : To excel at a Senior Management level in the field of sales and marketing, preferably but not necessarily, at a regional or international level within the East Asia region. Interpersonal traits & Attiutude : Agressive and results oriented with very high personal and career goals. Excellent cross-cultural communication skills with the ability to communicate at all levels of the corporate organization. Comprehensive understanding of business in the Asia-Pacific region. Excellent cross-cultural communication skills

Experience

  • Senior Manager - Sales & Marketing at BSH Home Appliances Sdn Bhd
    Oct 2010 - Present · 15 yrs 9 mos

    Set and monitor sales budget to achieve target. Manage, negotiate and review contracts with retail and project customers. Supervise and support all aspects of the sales process. Manage and plan for stocks, sales forecast, credit notes and goods returned. Monitor/manage debtors and overdue payments. Manage product marketing team on range optimization and pricing, marcom, POS materials, dealer displays, incentives and road shows. Manage all HR matters for team - recruitment, interviews and hiring decisions. Do annual appraisal and target setting. Build strong relationships with all customers in the market and develop customers to larger accounts. KPI’s include net turnover, gross margin, sales allowances budget, market share by Gfk, set unit sales targets for all product divisions overdue and payment targets.

  • General Manager at Harley-Davidson of Kuala Lumpur
    2008 - 2010 · 2 yrs

    Oversee and manage the operations of the Company. Maximize return on investments, profit and loss, daily operation, planning, development, and implementation of marketing plans for both short-term and long-term growth. Direct responsibility for managing and controlling company assets, as well as managing and developing employees for future growth. Provide direction and coordination for all areas of dealership operation. Establish and communicate operating policies and procedures for Company. Ensure departments maintain budgeted revenue and expense objectives. Maintain records, controls and requests reports from subordinates to evaluate Company performance. Responsible for the operating plan and all related budgets. Set policies, procedures and processes for Company. Manage recruitment, interviewing, hiring and termination of staff. Manage and oversee the marketing, brand building and PR activities of the Company, ensuring compliance with the Principal.

  • Senior Manager - Sales & Sales Support at LG Electronics (M) Sdn Bhd
    2005 - 2008 · 3 yrs

    Preparation and deployment of the Company’s consolidated targets and Annual Operating Plan. Cascading the company’s targets down to individual departments, units and individuals. Management of the commercial selling activities of the Company. Implement and drive field selling programmes and activities. Management of the Sales Support Department.. Organize and implement dealer/customer support activities which includes after sales service support and operations, CRM, spare parts availability & pricing. Jointly develop field marketing and PR activities with the Marketing Department. Heading the Company’s Strategic Planning Group which collects all sales, consumer and economic data, analyses them and recommends future strategic directions. Company Internal Auditor conducting regular audits on branches and departments to ensure compliance with the Company’s rules, regulations and SoP’s.