New York City Metropolitan Area
Experienced Digital Marketing Director with a demonstrated history of working in the digital marketing and advertising industry. Skilled in Brand Strategy, Search Engine Management, Product Listing Ads, Social Advertising, Display/Programmatic and more.
- Use my extensive background in the industrial manufacturing and machining industry to better meet our clients’ needs and improve search related performance on both organic and paid platforms. - Build, maintain and improve performance of paid search accounts through thorough keyword research and analysis. - Communicate with clients in order to understand their specific needs by gathering information about their products, services and processes and the terminology used to describe them. - Analyze client websites to find new ways to connect with their customer base. - Maximize clients’ budgets to generate more conversions and leads, ensuring a higher ROI. - Establish goals by reviewing website for convertible pages and materials. - Audit accounts and improve performance by tracking trends and making changes based on statistically significant data. - Report monthly to all accounts regarding performance as well as business or product/service changes - Use Google Analytics to recognize trends and opportunities for both SEO and paid search. - Combine knowledge of both SEO and Paid Search to use the information gained by each to find opportunities for improvement in either.
- Manage Google Analytics in all aspects as well as integration with Google AdWords. - Manage and update internal website, blog and social media outlets. - In charge of managing customer interactions on homedepot.com. - Develop insight based on the Google analytics reports to to boost traffic. - Work with team to generate new marketing ideas and campaigns allowing us to connect with consumers.
- Studied Search Engine Optimization (SEO) and improved the location of client ads on google. - Analyzed and improved current digital ads for clients using Google Adwords. - Created and managed social media accounts for clients. - Created banner and online ads for social media and websites. - Mobilized client websites for smartphone usability.