Franklin, Wisconsin, United States
✦ Transformational Leadership for Industry-Leading Top- and Bottom-Line Results ✦ I am a Global C-Suite Executive successful in driving increased market share and profitability for iconic consumer brands, melding diverse experience across new product marketing, operations leadership, enterprise design, and transformational strategies/marketing. Throughout my career, I’ve been sought out based on my success in adapting to different cultures around the globe with curiosity and diplomacy and leveraging my fluency in French and proficiency in German. As a cross-functional leader, I’ve cultivated and rapidly brought order to chaotic and complex situations and collaborated cross-functionally to design solutions that embrace innovation and creativity. I have extensive experience reinvigorating brands with data-driven, fact-based insights, and using analytical and tactical expertise to design and execute customer-focused strategic plans that translate into a compelling value proposition for the customer. I’m respected for inspiring stellar team performance that drives award-winning business impact and industry-leading results. Specialties include: Dramatic Revenue Growth | Award-Winning Product Launch | Strategic Planning and Execution | Cost Savings | M&A and Integration | P&L Management | Strategy Formulation | Financial Acumen | Product Marketing | Cross-Functional Leadership | Change Management | Project Management | Enterprise Design | Brand Strategy | Marketing Analytics | Team Building & Development | Talent Management | Business Intelligence | Leadership Development | Customer Journey
Engaged to develop a compelling value proposition for Scangrip® for the NA market and identify, engage, and convert the highest potential NA industrial/MRO, commercial and construction supply distributors to the company’s products.
Spearheaded $70M+ North America subsidiary of €700M global manufacturer of professional power tool solutions. Directed and inspired 150+ member sales, marketing, logistics, human resources, manufacturing/assembly, service/repair, and finance teams. Shepherded the organization through the Covid-19 pandemic, protecting the business and employee health and safety. Restructured the sales organization and compensation plan to improve alignment with company revenue goals. Reported to VP Global Sales. ✔ Developed and implemented a cohesive, five-year strategic plan (Gazelle Methodology), and operationalized a comprehensive governance plan with balanced scorecard controls, setting a clear direction for the division. Increased NA division sales 25%+ while improving profitability 940%+ within 18 months of assuming role. Redesigned the organization to improve operational efficiency and effectiveness, increasing employee satisfaction and significantly improving top and bottom-line results. Restructured the employee performance management system and transitioned the benefits plan to ADP TotalSource to enhance the employee experience, improving retention rates by 20%. Improved brand and product marketing effectiveness and alignment with new systems (Demand Metric/ClickUp), tools and processes, boosting sales by 30% during tenure. Instrumental during merger of the NA division with sister division in GA.
Led Office of Strategic Management (OSM) responsible for strategic planning, project management, and corporate research functions. Promoted to also lead Marketing and R&D/Innovation teams. Designed, built, and managed four-member corporate strategy team responsible for the definition, management, and execution of the product and business innovation portfolio. Led a Marketing Team of four including Manager, Creative, Design, and Marketing Communication. Reported to the CEO. ✔ Led successful acquisition and integration of Talentoday, a Paris-based HR Science and Technology firm, including pre-acquisition duties and post-acquisition challenges. Assumed an interim Managing Director role to provide site leadership and oversee the integration plan. Created an initial business plan, stabilized and rebuilt the team, and achieved Q4 sales objectives. Recommended and implemented a digital product (Aha!) strategy based on company’s first Customer Journey research initiative and new stage-gate innovation process, resulting in a $500K reduction in consultant fees.
Oversaw consultations in brand repositioning, business strategy, developing an annual marketing plan to raise target awareness, and strategies for new product introductions. Developed a Marketing/Creative Agency RFP, ultimately selecting a new agency. With the new agency, conducted an extensive website audit and redesign that coincided with new product introductions.