Christophe Morin, Ph.D.

I build, teach, and research AI systems that apply the neuroscience of how humans think, decide, and evolve. For more on my books, courses, research projects, awards, articles, and podcast, visit christophemorinphd.com.

United States

About

First, for a comprehensive review of my courses, research, podcasts, books, and services, visit www.christophemorin.com. With over 30 years of experience in consumer research, advertising effectiveness, neuromarketing AI, and mental health, my passion is understanding and predicting human behavior using cutting-edge science. I have run and started many businesses and held senior positions in several publicly traded companies. I hold an MBA from Bowling Green State University, an MA in Media Psychology, and a Ph.D. in Media Psychology from Fielding Graduate University in Santa Barbara, California. I am a lecturer at Johns Hopkins on AI and an adjunct faculty member of the Media Psychology Department of Fielding Graduate University. I have received numerous awards as a speaker (Vistage, 2011, 2013, and 2021) and as a researcher (ARF, 2011, 2014, and 2015). I have given over 1500 talks and lectures on neuromarketing, consumer neuroscience, marketing AI, and neuroplasticity since 2003. I published three bestsellers on Neuromarketing, including The Persuasion Code in 2018, which was widely acclaimed as the most comprehensive book decoding persuasion's effects on the brain and Neuromarketing AI. The Persuasion Code is available in 14 languages. My latest books, entitled OPEN and OPEN UP investigate the power of understanding consciousness and neuroplasticity to rewire our brains for more serenity and joy.

Experience

  • The Johns Hopkins University (Remote)
    • Partnership Consultant
      Feb 2026 - Present · 6 mos

      My role as Partnership Consultant is to identify, cultivate, and secure new corporate relationships to expand Johns Hopkins Engineering Executive and Professional Education (EPE). EPE is a non-degree, non-credit portfolio offering focused on custom education programs, workforce reskilling initiatives, and enterprise learning solutions.

    • Faculty Lecturer
      Aug 2024 - Present · 2 yrs

      I create and teach cutting-edge education programs on Neuroscience, Neuromarketing AI, and Consciousness.

  • Founder at Institute For Soul
    Jan 2023 - Present · 3 yrs 7 mos

    The mission of IFS is to provide personalized, cutting-edge education and retreats to individuals seeking to experience more emotional stability, resilience, and personal growth. www.instituteforsoul.org

  • Co-Owner at Manta Soul
    Jun 2021 - Present · 5 yrs 2 mos

    Set on the slopes of an ancient volcano on the Big Island of Hawaii on a sacred land long inhabited by native Hawaiians, Manta Soul™ offers a restful jungle retreat to renew and restore deep connections with nature and self. Check out www.mantasoul.com For bookings, visit https://www.airbnb.com/users/18426432/listings For retreats, visit https://instituteforsoulcenteredpsychologyandcoaching.com/retreat-chaos-and-consciousness/ Decades ago, the verdant vegetation was cultivated as a macadamia nut farm, and a variety of animals and tropical plants still thrive in the current ecosystem, including lots of birds, mongoose, rabbits, chickens, and wild pigs. Coqui frogs, though new to the island in recent decades, offer you your own personal symphony every night as the sun drops below the horizon into the clear blue Pacific. Our affinity for the stunning, otherworldly creatures we know as manta rays provides a powerful metaphor for personal growth and transformation, the mission and vision of Manta Soul retreats. The capacity to dive into the depths of one’s psyche—while also being able to transcend the surface of one’s reality and leap into a different dimension—allows for new perspectives. In the Hawaiian language, Manta Soul can be translated as Mauli Ola O Ka Hāhālua, meaning “breath of life & powerful healing of the manta ray.” Manta Soul is owned and operated by Dr. Bonnie Bright and Dr. Christophe Morin, who honor the land as sacred, and who have tirelessly poured themselves into the project to reclaim the land from wildly invasive flora and jungle overgrowth and to coax it back to its inherent beauty and soul.

  • CEO and Co-founder at SalesBrain
    Apr 2002 - Present · 24 yrs 4 mos

    SalesBrain is the only research, coaching, and training company that helps you DEVELOP and DELIVER messages that reach the true decision-maker: the Primal Brain.

  • Adjunct Faculty, Media Psychology at Fielding Graduate University
    May 2013 - Present · 13 yrs 3 mos

    I teach a course called "The Psychology of Neuromarketing" which I designed for the needs of Master and PhD students who want to use cutting edge science to understand advertising and media effect.