France
Award-winning Chief Strategy Officer / Marketing Director with over fifteen years of hybrid experience (brand + agency, creative + cultural strategy, planning + execution, online + offline) specialised in growing fashion, lifestyle, luxury, tech & retail brands into global success stories. With first-class analytical skills and original, data-led creative thinking, I am an expert at designing, developing and deploying 360° strategies that raise awareness, drive conversation, elevate brand profile, grow communities and boost sales. Fuelled by a deep passion for fashion, arts, and contemporary (sub)culture(s), my insatiable curiosity allows me to keep my finger on the pulse of the latest trends, producing hyper-relevant work and quickly identifying new opportunities. It also allows me to think laterally and create unexpected connections between people, brands, and culture, resulting in innovative partnerships and collaborations. ➫ Guest speaker & lecturer (fashion, culture, marketing, influence & retail): Cannes Lions Edit, British Fashion Council, London College of Fashion, University for the Creative Arts, Sup de Pub... ➫ Mentor for MA Narrative Environments students at Central Saint Martins, University of The Arts London ➫ Quoted in leading publications & books: The Economist, The Face, Complex, Campaign Magazine, Raconteur / The Times, Marketing Week, Stratégies, Influencia, The Performance Brand...
Global creative agency crafting bold and culturally relevant events, shows and experiences for some of the most progressive brands in the worlds of fashion, luxury, arts, tech and entertainment. Member of Together Group. Recent work includes strategy + creative concept / storytelling + experience programming / curation + amplification on projects and campaigns for: Burberry, Bvlgari, Chanel, Disney, Elie Saab, Lacoste, Moët & Chandon, Netflix, Snap...
The Banner is part of Paname24, a group of agencies responsible for the production and delivery of the Paris 2024 Olympics and Paralympics opening ceremonies. The Banner is a global, independent collective of creative agencies specialised in brand experience and event marketing. Founded by OBO, ubi bene & Double 2 and with offices in Paris & London. We help brands bring their stories to life and their communities together, through experience and content-led campaigns that resonate in and with culture. #boldertogether
Independent & creative agency specialized in brand activations. We turn any event into a campaign. Any campaign into an event. Projects Highlights: ▻ Arc'teryx 'Les Prises de la Bastille' Climbing Gym Residency @ Climbing District, Paris ▻ Lacoste '90th Anniversary Party' x 'Venus Williams Tennis Court Reveal' @ The Bronx, NYC ▻ Hennesy V.S x Stéphane Ashpool 'STR.EAT Pop-Up' Collaboration ▻ Moët & Chandon x Es Devlin 'Your Voices' Collaborative Installation @ The Lincoln Center, NYC ▻ IKEA 'Circular Santa' ▻ Vitality x adidas 'VIT POPS' VIT.03 Sneaker Launch ▻ Prime Video 'Club House' experience for the French Open / Roland Garros ▻ IKEA 'Power Nap' (La Sieste IKEA) ▻ Airbnb x Volvic Collaboration ▻ Microsoft 'Windows 11 House'
Lectures on cultural communication & marketing and event management & production.
MA Narrative Environments combines stories and spaces to create memorable human experiences. On this course, students design experiences for museums, brand, urban and community environments. It is part of the Spatial Practices programme.