New York, New York, United States
Seasoned consumer insights professional with 15+ years of experience advising top brands on how to better connect with their consumers. Principal Insights Consultant at Prodege.
• Established the Consumer Insights offering from inception, defining methodologies, vision, and sales pitches, resulting in increased client engagement and revenue. • Led the design and execution of consumer insights studies, focusing on brand perception, consumer shopping habits, and content generation strategies, driving informed decision-making for clients. • Published a white paper based on a consumer study on attitudes around AI-generated social media content, showcasing thought leadership within the industry.
• Developed Consumer Insights as a key value driver ensuring renewals for clients including Church & Dwight, Unilever, Culturelle, Sambucol, and Grubhub • Executed quantitative consumer research studies from beginning-to-end, including survey design, fielding, data analysis, creating presentations to illustrate results • Presented study findings and actionable recommendations to key stakeholders for clear understanding across the organization • Provided results to clients that helped inform product innovation pipelines, develop selling stories for retailers, course correct product reviews, develop product marketing, messaging & claims, identify new consumer audience targets, etc. • Partnered with clients to leverage consumers to co-create new products, including developing the concept, messaging, name, elements, and package design • Tracked key brand metrics including Brand Opinion, Net Promoter Score, and Purchase Frequency, highlighting increases to demonstrate our platform’s value to clients • Innovated and developed new research approaches for the company, including MROC (Market Research Online Community) and Audience Segmentation
• Responsible for executing quantitative consumer research studies and handling all aspects of research projects from beginning to end • Communicates with external clients to determine key research objectives, and expected project timelines and deliverables • Designs research studies to most effectively and efficiently satisfy clients’ business objectives • Drafts research study proposals and sells them in to clients • Develops customized surveys and questionnaires • Manipulates data and research study findings, interpreting results in meaningful ways • Deciphers and extracts the main story from large amounts of data, molding results into a compelling and digestible form, tailored for various audiences and their specific priorities • Assembles and consolidates crucial findings and delivers insights into client-focused reports and debrief presentations • Effectively leads and manages four team members directly reporting to me in successful execution of market research projects; teaches and guides team members towards development of their professional goals
• Led a team of researchers directly reporting to me for successful execution of a stable of global research projects for a variety of clients • Drafted plans for client account planning, taking an overview of a client relationship across multiple projects and contacts, developing strategies for growing clients’ business and achieving the company’s sales targets • Performed statistical analyses, compiling and organizing data in client-presentable charts and tables • Led debrief presentations of study results to clients, presenting complex results in an easily understandable and compelling fashion
• Managed overall client accounts and serviced clients across various market research projects • Received client briefs for research projects and developed study designs to most effectively and efficiently satisfy clients’ business and research objectives • Spearheaded the application of a cutting edge research approach using conceptual profiling of brands, products, and packs, going ‘beyond liking’ and ensuring harmony across all elements for a successful product that will drive repeat purchase • Worked with junior team members and trained them, fostering their career development
• Designed, executed, and reported on reader assessment surveys for internal clients working on healthcare magazine titles including Medical Economics, Contemporary OB/GYN, and Drug Topics • Responsibilities included developing questionnaires, programming, sending email invitations to subscribers, managing respondent quotas in field, and exporting data to SPSS • Analyzed research findings and developed presentations for internal clients