Germany
- Driven reorganization towards product excellence and multi-regional competitiveness - Started top-line growth plans, guided bottom-line effective measures - Rearranging go-to-market with optimized user & channel journey
- Strengthened global accessories leadership ranging from R&D, manufacturing to own marketing & sales - Step-changed multi brand go-to-market approach - Initiated full-potential growth program including efficiency workstream
- Carried out new brand values definition and established internal/external renewal program on the path to current positioning - Driven global change towards new strategy & culture
- Member of the Excutive Committee Product Division Dishcare - Strategic leadership and operational steering of the division - Redirecting organisation towards target markets with high potential
Develop BSH corporate strategy including corporate goals (vision, mission, derived initiatives)
- Brand / Sales Marketing for Bosch, Siemens, Neff, Gaggenau - Successfully introduced Neff brand to Russian market - Redirecting Sales - Establishment of cooling factory
Successfully launched new platform in more than fifteen countries